Looking around the Web today, there’s been a mixture of we-killed-SOPA high-fiving and crestfallen realism that the bill isn’t really dead. As long as there are movie studios and lobbyists, it’ll just pop up in another form like some horrible game of whack-a-mole.
So Y Combinator’s Paul Graham has a solution: Just kill Hollywood. I love his post because it encapsulates why a culture of entrepreneurship is so powerful. It displays an absolutely ballsy rejection of any aspect of the status quo.
Graham rightly postulates that it won’t be file-sharing that actually kills Hollywood, it’ll be someone else coming up with something that is more entertaining.
For the Valley to do that, it’s going to have to get out of the mindset that eyeballs equal quality. My guess is far more people watch a funny video of a talking dog on YouTube than many Oscar nominated films. Even the most commercial blockbuster films have 40,000 showings in a given weekend. Compare that to a YouTube video which can get 40,000 views in a viral minute.
There’s no contest, because YouTube has vastly better distribution. But Hollywood shouldn’t care (if the MPAA had a clue) because it offers something YouTube can’t: An experience that you will get in a car, drive to, and pay $12 for. The points of friction actually work in Hollywood’s favor. It’s a constraint that forces Hollywood to put out something highly entertaining. The lower the friction, the worse content you get, because you can get away with lousy content and still get eyeballs. This is why a lot of stuff that’s wildly successful on the Web doesn’t translate on TV.
Hollywood isn’t on the ropes because of content, it’s on the ropes because of lame, outdated business practices. Even the biggest Web fan boys I know all still go to see the big movies. If we’ve cut the cord on TV, it’s because we’re watching TV programming on Hulu, iTunes or Netflix. In a digital world flooded with disaggregated content that can be produced without a gatekeeper, we still want what Hollywood is putting out. And we’re willing to do more and pay more to get it. (Ironically, Hollywood doesn’t get this either, or else it’d be more secure in its position, and just reinvent the business model around it.)
The lesson: Eyeballs aren’t equivalent to one another. For Hollywood to be killed, the Internet needs to focus on a metric other than eyeballs. It’s not about mass, it’s about good. That’s absolutely anti-YouTube and anti-Farmville and any other content which we expect to be rapid, mass and disposable. Disposable content isn’t bad, it’s just not everything. And as long as that’s all that the Valley is putting out, we won’t kill Hollywood.
Graham is right to call for it, but it’s a cultural shift that will be hard for the Valley to make. Whether it’s making movies or something totally different but awesome enough that it scratches that itch, it’ll require our own rethinking of what’s driven entertainment on the Web thus far.





[...] What I’ve never understood is this, it is some function of Hollywood, Silicon Valley and the New York media industry to tell human stories and distribute them — they are all symbiotic. If this is the case then why can’t we all just get along? [...]
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Like[...] What I’ve never understood is this, it is some function of Hollywood, Silicon Valley and the New York media industry to tell human stories and distribute them — they are all symbiotic. If this is the case then why can’t we all just get along? [...]
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Like[...] unwillingness to participate in the new environments technology is creating and powering. But as Sarah Lacy points out, “disposable content isn’t bad, it’s just not everything. And as long as that’s all that the [...]
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Like[...] What I’ve never understood is this, it is some function of Hollywood, Silicon Valley and the New York media industry to tell human stories and distribute them — they are all symbiotic. If this is the case then why can’t we all just get along? [...]
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LikeThat's some excellent advice. It will be harder work to produce higher quality content, but I'm certain that it can be done. The question is will it be done. I'm hoping that the idea will gain some steam on Reddit (http://www.reddit.com/r/KillHollywood/). Personally, I think that it's time to rethink the whole model. People are certainly willing to drive to see a movie, but I wonder if they would be so willing if they had access to almost as good content for free right at home. Perhaps there is also the social incentives of getting together with friends. Whatever the draw, I'm sure that it could be replaced if the right creative minds were involved.
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Like[...] This is a really interesting article about the idea there are different types of attention, which mean different things: For the Valley to do that, it’s going to have to get out of the mindset that eyeballs equal quality. My guess is far more people watch a funny video of a talking dog on YouTube than many Oscar nominated films. Even the most commercial blockbuster films have 40,000 showings in a given weekend. Compare that to a YouTube video which can get 40,000 views in a viral minute. [...]
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Like[...] has been a lot of talk online about “Killing Hollywood.” From the average consumer to the Silicon Valley elite, [...]
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Like[...] 実際、この記事なんかはY CombinatorのKill Hollywoodを支持していますし、 [...]
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Like[...] unwillingness to participate in the new environments technology is creating and powering. But as Sarah Lacy points out, “disposable content isn’t bad, it’s just not everything. And as long as that’s all that [...]
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Like[...] unwillingness to participate in the new environments technology is creating and powering. But as Sarah Lacy points out, “disposable content isn’t bad, it’s just not everything. And as long as that’s all that [...]
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Like[...] unwillingness to participate in the new environments technology is creating and powering. But as Sarah Lacy points out, “disposable content isn’t bad, it’s just not everything. And as long as that’s all that [...]
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Like[...] unwillingness to participate in the new environments technology is creating and powering. But as Sarah Lacy points out, “disposable content isn’t bad, it’s just not everything. And as long as that’s all that the [...]
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Like[...] unwillingness to participate in the new environments technology is creating and powering. But as Sarah Lacy points out, “disposable content isn’t bad, it’s just not everything. And as long as that’s all that [...]
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Like[...] unwillingness to participate in the new environments technology is creating and powering. But as Sarah Lacy points out, “disposable content isn’t bad, it’s just not everything. And as long as that’s all that [...]
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Like[...] What “kill time” startups like Facebook, Youtube, Twitter, Zynga and most recently Instagram have in common with the movie and television industry is that they all enable people to entertain themselves, or essentially kill time. What they don’t have in common is that the former are all free, play into our zeitgeist need for simplicity and don’t cost millions of dollars to produce. This is a pain point that Hollywood is currently suffering through. [...]
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Like[...] What “kill time” startups like Facebook, Youtube, Twitter, Zynga and most recently Instagram have in common with the movie and television industry is that they all enable people to entertain themselves, or essentially kill time. What they don’t have in common is that the former are all free, play into our zeitgeist need for simplicity and don’t cost millions of dollars to produce. This is a pain point that Hollywood is currently suffering through. [...]
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Like[...] sugiere Sarah Lacy en su artículo Killing Hollywood Will Require Learning Hollywood’s Game. Suena inocente, pero significaría una revolución gigantesca en la manera de operar del contenido [...]
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Like[...] What “kill time” startups like Facebook, Youtube, Twitter, Zynga and most recently Instagram have in common with the movie and television industry is that they all enable people to entertain themselves, or essentially kill time. What they don’t have in common is that the former are all free, play into our zeitgeist need for simplicity and don’t cost millions of dollars to produce. This is a pain point that Hollywood is currently suffering through. [...]
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Like[...] What “kill time” startups like Facebook, Youtube, Twitter, Zynga and most recently Instagram have in common with the movie and television industry is that they all enable people to entertain themselves, or essentially kill time. What they don’t have in common is that the former are all free, play into our zeitgeist need for simplicity and don’t cost millions of dollars to produce. This is a pain point that Hollywood is currently suffering through. [...]
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Like[...] What “kill time” startups like Facebook, Youtube, Twitter, Zynga and most recently Instagram have in common with the movie and television industry is that they all enable people to entertain themselves, or essentially kill time. What they don’t have in common is that the former are all free, play into our zeitgeist need for simplicity and don’t cost millions of dollars to produce. This is a pain point that Hollywood is currently suffering through. [...]
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Like[...] What “kill time” startups like Facebook, Youtube, Twitter, Zynga and most recently Instagram have in common with the movie and television industry is that they all enable people to entertain themselves, or essentially kill time. What they don’t have in common is that the former are all free, play into our zeitgeist need for simplicity and don’t cost millions of dollars to produce. This is a pain point that Hollywood is currently suffering through. [...]
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Like[...] What “kill time” startups like Facebook, Youtube, Twitter, Zynga and most recently Instagram have in common with the movie and television industry is that they all enable people to entertain themselves, or essentially kill time. What they don’t have in common is that the former are all free, play into our zeitgeist need for simplicity and don’t cost millions of dollars to produce. This is a pain point that Hollywood is currently suffering through. [...]
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Like[...] What “kill time” startups like Facebook, Youtube, Twitter, Zynga and most recently Instagram have in common with the movie and television industry is that they all enable people to entertain themselves, or essentially kill time. What they don’t have in common is that the former are all free, play into our zeitgeist need for simplicity and don’t cost millions of dollars to produce. This is a pain point that Hollywood is currently suffering through. [...]
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Like[...] What “kill time” startups like Facebook, Youtube, Twitter, Zynga and most recently Instagram have in common with the movie and television industry is that they all enable people to entertain themselves, or essentially kill time. What they don’t have in common is that the former are all free, play into our zeitgeist need for simplicity and don’t cost millions of dollars to produce. This is a pain point that Hollywood is currently suffering through. [...]
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Like[...] What “kill time” startups like Facebook, Youtube, Twitter, Zynga and most recently Instagram have in common with the movie and television industry is that they all enable people to entertain themselves, or essentially kill time. What they don’t have in common is that the former are all free, play into our zeitgeist need for simplicity and don’t cost millions of dollars to produce. This is a pain point that Hollywood is currently suffering through. [...]
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Like[...] What “kill time” startups like Facebook, Youtube, Twitter, Zynga and most recently Instagram have in common with the movie and television industry is that they all enable people to entertain themselves, or essentially kill time. What they don’t have in common is that the former are all free, play into our zeitgeist need for simplicity and don’t cost millions of dollars to produce. This is a pain point that Hollywood is currently suffering through. [...]
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Like[...] What “kill time” startups like Facebook, Youtube, Twitter, Zynga and most recently Instagram have in common with the movie and television industry is that they all enable people to entertain themselves, or essentially kill time. What they don’t have in common is that the former are all free, play into our zeitgeist need for simplicity and don’t cost millions of dollars to produce. This is a pain point that Hollywood is currently suffering through. [...]
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Like[...] What “kill time” startups like Facebook, Youtube, Twitter, Zynga and most recently Instagram have in common with the movie and television industry is that they all enable people to entertain themselves, or essentially kill time. What they don’t have in common is that the former are all free, play into our zeitgeist need for simplicity and don’t cost millions of dollars to produce. This is a pain point that Hollywood is currently suffering through. [...]
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Like[...] What “kill time” startups like Facebook, Youtube, Twitter, Zynga and most recently Instagram have in common with the movie and television industry is that they all enable people to entertain themselves, or essentially kill time. What they don’t have in common is that the former are all free, play into our zeitgeist need for simplicity and don’t cost millions of dollars to produce. This is a pain point that Hollywood is currently suffering through. [...]
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Like[...] What “kill time” startups like Facebook, Youtube, Twitter, Zynga and most recently Instagram have in common with the movie and television industry is that they all enable people entertain themselves, or essentially kill time. What they don’t have in common is that the former are all free, play into our zeitgeist need for simplicity and don’t cost millions of dollars to produce. This is a pain point that Hollywood is currently suffering through. [...]
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LikeDo you think Hollywood is reading this? There is no "Hollywood". There is only a massive collection of individuals, all of whom take part, to a greater or lesser extent, in the idea of "Hollywood". So this language of violence and warfare will get you nowhere. Let's say someone who actually works in Hollywood reads this post. How likely are they to be to engage in the creative thinking on how they can join an evolution towards something that creates more space at the table for everyone? Not very likely. Until your ideas can accommodate existing talent, you have a non-starter. There must be space for everyone at the table. Think about that before you start talking about killing other people's livelihoods. On another note, I'm surprised I haven't seen more about the Amazon studio system in this post.
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Like+10000 The "kill/battle/war" headline is a hangover from Techcrunch. Which is where it should have been left.
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Like[...] What I’ve never understood is this, it is some function of Hollywood, Silicon Valley and the New York media industry to tell human stories and distribute them — they are all symbiotic. If this is the case then why can’t we all just get along? [...]
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Like[...] the way Hollywood is structured. This is why Sarah Lacy says to kill Hollywood, you’ve got to learn their game. Someone like Ryan Kavanaugh is using math to beat Hollywood at their own game — you may have [...]
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LikeFirst person to write a check for $1,000,000 and I'll lay it out for you. Funny. Even Murdoch doesn't quite know what to do about Google. And certainly Google, Apple and Amazon don't know what do to about Hollywood. Like I said. $1,000,000. Small price for the opportunity.
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LikeAs part of Hollywood, please help kill us. No, really. The mechanisms for distribution are horribly ossified and mostly serve to keep small innovators (great independent filmmakers) out of the public eye. Make it easy to distribute movies and receive compensation and great filmmakers will beat a path to your door.
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Like[...] What I’ve never understood is this, it is some function of Hollywood, Silicon Valley and the New York media industry to tell human stories and distribute them — they are all symbiotic. If this is the case then why can’t we all just get along? [...]
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LikeCongrats on your new company. Curious what you think of this type of content: http://youtu.be/TxJZtEL8LZM It's a recording of one of my company's games called Secret Celeb. My company, Gickup, builds an interactive game show platform that makes it easy to make video chat games that can be broadcast to thousands of watchers.
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Like[...] What I’ve never understood is this, it is some function of Hollywood, Silicon Valley and the New York media industry to tell human stories and distribute them — they are all symbiotic. If this is the case then why can’t we all just get along? [...]
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Like[...] What I’ve never understood is this, it is some function of Hollywood, Silicon Valley and the New York media industry to tell human stories and distribute them — they are all symbiotic. If this is the case then why can’t we all just get along? [...]
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Like"Hollywood" offers something that Silicon Valley (tech) will likely never offer: story and emotion. But, it's built on a model of royalties and residuals (i.e. you collect your monies over decades) that simply can't sustain itself in the digital world. "Killing Hollywood" is more proliferation of the un-ending "battleground mentality" that was born out of the belly of Techcrunch. Everyone is always battling someone else (when, in fact, they aren't), but, heck, it makes for nice headlines (even if they are overly simplistic and let's hope PandoDaily starts to rise above this muck). The Hollywood filmed entertainment (inclusive of television) model has been under threat from different angles for nearly a decade. Lower cost of production; better crew talent at younger ages and younger prices (because they grew up shooting and editing digital content as youngsters); the WGA who remains clueless about getting more writers to work across different screens, etc. It won't be "killed" by anyone, though it may commit suicide (see: Music Industry). The best case scenario is where old school and new school thinking creates a fresh and meaningful business model that works for everyone. The concept of "Siliwood" was first floated back in the early 90's -- It would be nice to revive it again. Plus, heck, it's a nice name.
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Likethe revolution has been coming forever -- but its just around the corner! "new media" has been around now for 20+ years. at what point does it become not "new"? "old media" is now run by people who grew up with the internet, same as all the geeks and web zealots. this whole dispute is about spoiled brats refusing to pay for their entertainment, and wrapping the selfishishness in a flag of "revolution". same as it ever was...
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LikeNot Siliwood Silly, Sollywood :)
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Like[...] What I’ve never understood is this, it is some function of Hollywood, Silicon Valley and the New York media industry to tell human stories and distribute them — they are all symbiotic. If this is the case then why can’t we all just get along? [...]
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Like[...] What I’ve never understood is this, it is some function of Hollywood, Silicon Valley and the New York media industry to tell human stories and distribute them — they are all symbiotic. If this is the case then why can’t we all just get along? [...]
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Like[...] What I’ve never understood is this, it is some function of Hollywood, Silicon Valley and the New York media industry to tell human stories and distribute them — they are all symbiotic. If this is the case then why can’t we all just get along? [...]
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Like[...] What I’ve never understood is this, it is some function of Hollywood, Silicon Valley and the New York media industry to tell human stories and distribute them — they are all symbiotic. If this is the case then why can’t we all just get along? [...]
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Like[...] What I’ve never understood is this, it is some function of Hollywood, Silicon Valley and the New York media industry to tell human stories and distribute them — they are all symbiotic. If this is the case then why can’t we all just get along? [...]
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LikeWant to kill Hollywood? Shell out $4B / year for all NFL rights. The NFL is the key to any en masse tv-to-online behavior change, in my opinion. With the NFL comes the fat part of the adoption curve, which would be a nice complement to the early-adopting subscribers of Netflix, Hulu plus, etc. There are only a handfull of companies that could afford it. Imagine if Google pulled this trigger... Perhaps they would then license the broadcast rights back to the networks while retaining all online/streaming rights. The games would be available on Youtube and via Roku, GoogleTV, et al. It would certainly force Google to push the envelope on their video advertising. Too bad the NFL rights are locked up until 2022.
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LikeI reject the Hollywood movies are "good" and what's on Youtube is "bad," dichotomy. C'mon, you studied this in college, the deconstruction of high art and low art. I'm tempted to introduce the dichotomy of Hollywood films as not authentic and Youtube having a greater claim to authenticity of what is really happening in the world, but that won't hold water either.
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Like