key points: founders know something , you need to know your space and that takes time , in this case 15 year in the heart of the beast location matters in a startup , e.g. clusters starting a real business is hard work and scary and requires a dose of belief sustainable businesses have platforma not one off products

[...] reception to last week’s pilot episode of Why Isn’t This News — where Sarah and I connect via Skype to discuss our respective [...]

Sarah, Paul - love that WIsn'tTN has continued; you two are great together. Enjoyed all 22 minutes of content and I agree that the platform is definitely bigger than the individual. Perhaps naive, but I never would have even thought to ask for options in return for writing for 'a platform'. As someone without said platform, I'd have happily have blogged for free (...unpaid blogger perhaps? Where have I heard that before?).

That was sort of painful. Less about Sarah's business, please.

I made it through 22 minutes and I look forward to more!

Finding a lawyer who will work for free till you make money isn't that hard - I found mine on CityVille.

Made it 10 and a half minutes in and started dying when Paul pulled the "conflict" card.... hahahhaha amazing. Man I miss the "TechCrunch family". Always seemed like you guys were hustling hard but having a lot of fun. Sarah - LOVING PandoDaily. I just got a new macbook for Christmas and have been making new "permanent bookmarks" on my Chrome... PandoDaily is currently one of just 7. TechCrunch used to be a bookmark on my old mac, it's not anymore. Daily visit for me. Can you please get Kincaid and Alexia to join? Both of them oughtta get outta TC in my opinion, would be sick if you all reunited here. Would also be so sick if you got Dan Primack to leave Fortune and rep PandoDaily on the east coast. Love Primack's hustle, and although I know he doesn't cover *just tech*, his writing has so much swagger, not thattttt far off your and Arrington's level I'd say. Plus, the man is a DIEHARD New England Patriots fan. Can't beat that haha. Good stuff again and congrats on the successful launch

I'm here for the long haul Sarah! Keep on keepin' on.

Why is Paul Carr not running this thing? Sarah Lacy should hire him but not be an Ariana

Interesting and fun banter and like the dynamic of the Brit and the American - perpetuates some of the stereotypes! Listening from the UK and I cannot tell you how far removed the situation is for entrepreneurs here. Maybe Paul will relate to the feeling I have that watching this as a founder in the UK is like inner city school kids watching the OC, 90210 or Morse versus The Closer! Worlds apart and sometimes depressingly so.

I went through WITN withdrawals when you both left TechCrunch so seeing this made my year. Glad you brought it back!

Awesome video! I've just started two ventures and this is great information. I've already felt some of the jitters but definitely excited! PandoDaily is eroding my time from TechCrunch... Congrats Sarah and PD team!

I'm an ex-Mashabler and you give me hope that I can make it on my own!

This was really great. I hope you guys keep doing more of these. Great banter. And I definitely plan to read Pando Daily beyond just this week :)

I'm fairly good developer and I made it through the entire video. Although, I had it going in the background while I was coding :-)

Seems to me there should be a linkedin group for developers who have watched the whole 22 minutes :-)

Great video, keep up the great work!

I enjoyed the video. I rarely if ever visited TechCrunch so you two are new personalities to me. I do like pandodaiily and have visited every day. I had some thoughts/questions on your video...one, at the beginning you mention that people who aren't in silicon valley (i previously worked for a software company in Austin so am somewhat familiar with the atmosphere - to a lower degree of course), shouldn't be necessarily put off from becoming an entrepreneur. Can you elaborate on this? As a John Doe in Dallas, or Jane Doe in Tampa, with no investors, no personal brand, no previous history of success as a startup, how does one begin this process? Two, I wish you the very best success and am sure you will make it! I am not sure its helpful for you to doubt the success though - as in when you mention that its been a great week, but you aren't sure what tomorrow will bring. For me, it brings a series of doubt that perhaps the material will not be as engaging, and if the site's own bloggers is not sure, then why should I continue to visit the site. Just a thought!

Really great looking foward to the next one.

I think Paul's right to an extent, if you can tap into inertia, and yes laziness (see Reid Hoffman's remarks on the deadly sins), then those readers that come for the "personal brands" you've attracted can keep on being serviced by the content. The content has to hold them though - like you say, there's plenty of examples of big names that launched "should have succeededs"

possible +1 for PXLated. Great insight, especially into media entrepreneurship, but 22 minutes is straight audio-friendly.

At some point will I be able to get this through my iTunes podcast feed?

I guess I'm not a good developer, I made it through all 22 minutes.

22 minutes? I thought it was a short video segment, not a documentary.