Why OnLive’s Windows-on-iPad App is Revolutionary

 The other day I pulled up a Flash-heavy site on an iPad, and it loaded up faster than you can say “banned from the App Store.” In fact, the site—Mercedes-Amg.com, which is so annoying it’ll put you off from buying a luxury car forever—ran faster on the iPad than it does on my monster desktop at home. Next I loaded up an HD movie trailer, and it began to play instantly. As I scrubbed from the beginning of the video to the end, the images kept pace with my finger, showing me exactly where I was in the clip along the way.

This wasn’t a special iPad—it wasn’t jailbroken or rigged in any other way—and I wasn’t connected to the Internet on any sort of superfast connection. Instead, I was sitting in a conference room at OnLive, where CEO Steve Perlman was showing me the soon-to-be-released Pro version of the company’s new Cloud Desktop app.

The app—a bare-bones, free version was released last week at CES—lets an iPad run Windows 7 in the cloud. It’s a bizarre, head-turning experience: You touch the app and suddenly Microsoft’s familiar interface is emblazoned on your Apple screen. Then you tap around and everything just works—Word, Excel, PowerPoint, Internet Explorer, and pretty much anything else that runs on Windows, which is everything—can now run on your iPad.

And it’s fast. Like OnLive’s video game service, which allows you to play HD games that don’t actually run on your own machine, every button you press on your iPadded Windows is sent back to OnLive’s servers in the cloud. All processing occurs there, and the resulting video is shuttled back to your screen. This circuitous route sounds like it would result in a jerky experience, but that’s what’s magical about OnLive: Somehow, it just works. The entire Internet lies between your processor and your display, but when you tap, load, type, scroll or do anything else, the machine responds as if it were right there with you.

Because OnLive’s servers have a 10GB Internet connection, browsing the Web through the app is faster than browsing through the iPad’s Safari browser: When Perlman loaded up a speed-test site, the meter ran all the way to 800 Mbps and then tapped out. It couldn’t keep up with OnLive’s actual browsing speed.

I was skeptical about OnLive when it was announced a few years ago. Shifting you data storage to the cloud makes intuitive sense, but sending your real-time processing—especially for CPU-hungry video games—hundreds or thousands of miles away sounded insane. I became a believer, though, when I first tried the service in the summer of 2010. I’ve been excited about OnLive ever since, because it was clear that if Perlman—who’s been called Silicon Valley’s Thomas Edison—perfected cloud gaming, he could use his platform to do anything.

Now, I understand that running Windows on an iPad doesn’t sound all that useful. Most people buy an iPad to get away from Windows, after all. But we’re not going to shed Windows that quickly: Many large companies still run most of their business operations on Windows programs, and either because of a lack of resources or because those programs require more processing power than you can get on mobile devices, they’re not going to get rid of Windows apps anytime soon.

Near the end of the demo, Perlman showed me something amazing. On his iPad, he loaded up Autodesk Maya, a $4,000 3D animation program that runs best on souped-up eight-core desktops. Then, using his fingers, he began to manipulate a 3D wireframe image of a face, and it responded immediate. It’s unlikely that a 3D animator would use an iPad to create his next blockbuster, but Perlman points out that in the movie business, people are usually collaborating on the same piece of video from many points around the globe. OnLive would let these groups work together seamlessly: An animator could edit a clip in Bangalore while producers watch what he’s doing in Burbank.

Perlman says the Pro version of Cloud Desktop—which would allow you to browse the Web and install your own (non-malware) programs, meaning that you can get Chrome on an iPad—will launch “soon,” for a $9.99 monthly subscription. If it takes off, OnLive could crush the remote desktop industry led by Citrix, whose revenues alone are close to $2 billion annually.

But I suspect that Perlman has bigger ambitions than just being the best remote desktop company. By pushing processing to the cloud, OnLive has found a magical solution to many of the problems that plague modern desktop computing: By running Windows on OnLive’s servers rather than your own machine, you don’t need to backup your data (OnLive stores it all online, and you can even add additional cloud storage apps like Dropbox). You never need to upgrade your hardware (your rinky dink PC will be able to run Maya just fine) nor your OS (OnLive will always run the latest, best-patched version of Windows). And for software companies, cloud processing would solve a major headache—piracy. If high-end apps like Maya are distributed mainly through cloud systems, the code could be meticulously tracked and controlled, meaning that fewer copies will get pilfered.

Sure, desktop software is on its way out. But think of OnLive as a bridge between the PC world and the post-PC era. Steve Perlman owns the bridge, and it’s covered in money.

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Your article is flawed. There is no Internet explorer on windows live for the iPad

The article makes clear that I'm referring to the Pro version which will be released soon. The free version is bare bones, as I say.

Nope, it reads the free version Quote" The app—a bare-bones, free version was released last week at CES—lets an iPad run Windows 7 in the cloud. It’s a bizarre, head-turning experience: You touch the app and suddenly Microsoft’s familiar interface is emblazoned on your Apple screen. Then you tap around and everything just works—Word, Excel, PowerPoint, Internet Explorer, and pretty much anything else that runs on Windows, which is everything—can now run on your iPad." Better correct that

Amazing! I can't wait to see what else OnLive has up their sleeves. This is truly an revolutionary service they're building that has such vast potential there's no way this won't be the way we compute in the future.

Great piece. Anyone who has attempted to use Citrix on an iPad can attest to an almost impossible experience. "Slow" is not quite the word to describe it. Almost anything will be an improvement. This sounds like a leap into the future.

[...] #CES2012 How, and why, you may soon be running Windows 7 on iPad [...]

would be cool if I could find the app for the ipad....!

Too bad Chrome is $9.99 monthly.

Sound great - pity it's not in the Australian App Store!

[...] Why you might want to run Windows on your iPad.  (PandoDaily) [...]

Well this is super interesting. I'd definitely love playing with it, but since I, myself, am not a Windows user, I can't see paying for yet another monthly service just to be able to use Chrome. But the possibilities are so intriguing. I'll be eagerly watching to see how this plays out.

[...] Why OnLive’s Windows-on-iPad App is Revolutionary | PandoDaily. Advertisement LD_AddCustomAttr("AdOpt", "1"); LD_AddCustomAttr("Origin", "other"); [...]

This isn't new technology at all. VMware is one of several companies offering virtual desktops with access from macs, Linux, windows, android, and iPad clients.

Partly true, but VMWare is not in the cloud nor it is designed for real time (low latency) multimedia remote operations.

"Most people buy an iPad because they find it useful and the price is reasonable." Most people buy an iPad because they don't know any better. They bought the "magical" device and then couldn't do anything that mattered with it (playing video games, reading books and watching movies don't matter, you can do that with any tablet device). Now through some very un-magic remote desktop technology the don't have to live with the IPad's limitations. This is just a sad case of technology that's been available for YEARS finally reaching the Apple world. You may now go back to sipping your Kool-Aid.

Tim wrote, "Most people buy an iPad because they don’t know any better." That would be 13.5 million ignorant people in the quarter ending December 2011 according to "A survey of Wall Street and independent analysts ... " http://www.appleinsider.com/articles/12/01/15/street_consensus_for_apples_ipad_sales_in_dec_quarter_stands_at_135_million_units.html In addition to the tens of millions who bought them in the seven preceding quarters at prices between $499 and $829 each.

Tim, Why did so many buy iPads then? Why were they not buying the existing tablet solutions from other vendors? I presume that you are ascribing that to merely marketing? People are buying them because they do find value and are able to do what they need to from an iPad. They aren't going to shell out a minimum of $499 just because of advertising. And more and more people are not going to continue to do so either. That probably doesn't fit into your world view of hating Apple--buying trends are showing otherwise. To each their own.

"Most people buy an iPad to get away from Windows, after all." Most people buy an iPad because they find it useful and the price is reasonable.

if this is so cool, why isn't windows 8 running on a tablet considered cool? :)

Interesting Question. I guess it is going to depend on the cost of spending $120/year for a virtualized PC, that has higher performance than a tablet in terms of processing power vs the cost of a Windows 8 tablet + Apps. For the $120/year you get 2GB of storage + Office + a maintained Win OS. This could be interesting if they move forward with this and Win 8 as the OS. What is MicroSoft's cost model going to be for Office on a tablet and are they going to hobble the features like they do for Mac Office? From a Cons standpoint, this works as long as you have network access. If you don't then you are isolated from your files. Perhaps as iOS and other tablets move to 4G support that might make less of a difference. Otherwise you have to be in a WiFi zone that is going to give you the network performance to not feel that the OnLive service is too slow to be usable (I'm looking at you--hotels). Now if I had symmetrical upload speed from my home network, it would seem that I should be able to accomplish the same thing as OnLive. Connect to any OS I have virtualized at home and have the performance of being there, remotely. If OnLive truly gives me that anywhere--that may be enough to justify it, but they are competing with tablet versions of Apps being good enough. Quad core tablets will be the standard in 2012 by the end of say Q2, and video processing from embedded PowerVR is also providing a phenomenal performance. The question will be about moving beyond 64Gig in onboard storage and reliable always there access to remote storage like dropbox, box, skydrive etc. Even better, if those can be federated seamlessly so I can aggregate the 50 gigs of box + the 50 gigs of skydrive + etc. Getting back to your question, Windows 8 on a tablet can get interesting, once the OS is in general release.

I was so jazzed by your article that I signed up and tried it. Do you really think you could do any real work with any of those tools? No tablet can substitute for a real computer if you want to do anything other than write a few words.

no tablet? Really? You'd be surprised at the number of people that are doing exactly that, with native and web apss on iPads. OnLive just extends this concept further.

Does this mean that OnLive is shifting to become a remote-desktop company? I thought that they were focused on cloud gaming.

Question: what kind of deal do they have with Microsoft? Surely they can't have a vanilla server license of Win7?

This should be a win for Microsoft! I hope they embrace this technology.

OSaaS? You heard it here, first (but probably not).

You can already play even Skyrim from Windows on an Android tablet like theTransformer Prime through Splashtop THD: http://www.youtube.com/watch?v=rMX9gb6dz8M

It's strange that the article is all about the iPad, but the image shows it running on Android (Honeycomb). However there is no mention of Android in the article.

Good catch. It's coming to Android, PCs, Macs, OnLive's microconsole, and various TVs soon.

Oh wow Tv's?? Oh and that will be the game changer! Couple this with some Siri technology and I will never have to type on my keyboard again real soon!

...and everything just works—Word, Excel, PowerPoint, Internet Explorer Should have stopped at PowerPoint

Yep, No internet explorer. Need to fix that article

I wonder how much the tech differs (if at all?) from Amazon App Store's "desktop preview" where you can run/play any Android app for :30 minutes on any device/os/screen?

This reminds me of 2000/01 when Scott Mcnealy and Sun were saying this would be the future. They were right, it is the future, just looks like OnLive is going to be the one to reap the rewards. Nice article

Well, shit. That's the awesome reporting a site-of-record does. Got me psyched about the tech.

it's a great idea but I feel it needs a mouse to work well with it