Why China Wins

I love this story in the New York Times. I know we mentioned it in the PandoTicker yesterday, but it deserves to be highlighted twice because its implications are that important to understand for America and its future for tech innovation.

It explains why Apple’s gold-standard devices are made in China, not the US. It echoes a central thesis in my last book: China’s manufacturing advantage is not cost. It started out that way, but China used that window of cheaper costs to innovate the entire way supply chains work. Today, it’s a place other countries can beat on sheer cost, but not of speed, flexibility and know-how.

A snippet from the Times:

Apple executives say that going overseas, at this point, is their only option. One former executive described how the company relied upon a Chinese factory to revamp iPhonemanufacturing just weeks before the device was due on shelves. Apple had redesigned the iPhone’s screen at the last minute, forcing an assembly line overhaul. New screens began arriving at the plant near midnight.

A foreman immediately roused 8,000 workers inside the company’s dormitories, according to the executive. Each employee was given a biscuit and a cup of tea, guided to a workstation and within half an hour started a 12-hour shift fitting glass screens into beveled frames. Within 96 hours, the plant was producing over 10,000 iPhones a day.

“The speed and flexibility is breathtaking,” the executive said. “There’s no American plant that can match that.”

It’s not just Apple. This ecosystem has allowed companies that aren’t even tech companies to jump into the game. Consider the Barnes & Noble Nook. B&N came to China without a clue how to make a tech device. In six month months, it produced something on par with what it took Sony six years to make.

China is to gadget creation what Silicon Valley is to company creation. There is an unparalleled system for taking something from idea to reality faster and easier than any place on the planet.

It’s not just Apple. There’s a staggering long tail of this. Go to the lobby of the Sheraton Four Points in Shenzhen — or a dozen hotels like it. Table-after-table is a white guy from middle America trying to make his company competitive again sitting with a Chinese factory head or “fixer” who can get them into the right factories. It’s not unlike wandering into Cuppa Cafe in Palo Alto and seeing table-after-table of VC sitting with hopeful entrepreneurs.

It shocks me that people always assume the Chinese can only make inferior products when Apple– the gold standard of well-made products– is made in China. Sure, China can make shitty products for cheap. But it can also make the world’s best products. Again, like Silicon Valley can produce a bloated, uninteresting startup like Color and a nimble startup like Instagram that millions love. The startup machinery doesn’t make a company great or bad. It just makes whatever is put into it, more efficiently than any other place. Ditto China and manufacturing.

This is how China is like a new Silicon Valley. Not because it’s produced some Web companies– but because it has produced a nimble ecosystem that can create things of great value faster than any other place on earth. 

There’s a reason this has important ripple effects beyond just those Apple jobs that Barack Obama was asking Steve Jobs about in the Times piece. (I’m just going to keep linking to it until you go read it. It’s that important.) That idea floated in business schools and business magazines in the early 2000s that America was only losing poor people’s jobs to China, and that we’d always maintain the high dollar knowledge worker jobs was at best naive and at worst racist. The Chinese weren’t doing America’s grunt work, they were learning how to build. They know how to build better than anyone else on the planet right now. When you know how to build, you know how to create and innovate.

Foxconn has many well-documented bad qualities, but take away the emotion of workers rights and patriotism for a moment and consider the examples in the Times story of Foxconn waking up workers to start on glass screens, gearing up its workforce to meet demand, opening an entire new wing of its factory in case it got a client. Foxconn has managed to make a leviathan manufacturing company as nimble and hungry as any Silicon Valley startup. And as we know better than any other place in the world, nimble and hungry can beat nearly anything.

China is already using this expertise to climb the production pyramid. It has already climbed from basic assembly to more sophisticated manufacturing and controlling whole supply chains. Its startups are already leveraging that strong base of the pyramid to reach into product design and aspiring into brand. Pretty soon, China won’t just be the place where our branded luxury items are made. They’ll be making their own. And that has profound implications for a company like Apple that makes such high revenue off of both making things in China and selling to the Chinese.

I wrote about a company called CK Telecom in my last book. Located in the manufacturing wonderland of Shenzhen, they make mobile phones for other emerging markets. At the time I wrote about them, they employed 10,000 people and were on pace to do $1 billion in annual revenues. And all of that was built without a dime of venture capital.

The company had a luxury that few competitors do: It was entirely vertically integrated because it was located in a place where manufacturing was a core competency. That gives CK Telecom better margins on its products and more flexibility than competitors. The company had innovated on things like camera modules and battery life, but in truth, its devices looked like copy cats of Blackberries and iPhones.

But CK Telecom’s founder, Roy Ho, had an astounding rebuttal when I brought this criticism up: “Look at HP, look at Dell. Who isn’t copying Apple right now?” he said. “We’re all chasing the one who has the first idea. You grow in a mature market by being the one who can run faster. That’s what we can do in China.”

Maybe a company like CK Telecom doesn’t ever beat Apple. But why can’t it beat the more bloated American companies that are also beating Apple who can’t run as fast?

Now, consider Xiaomi, a company TechCrunch highlighted at Disrupt Beijing last year that is vying to be the Apple of China. It’s an ambitious play by serial entrepreneur Lei Jun to make the first innovative, cool, high-quality smart phone made by and for the Chinese market, running on a proprietary Android store with an army of clever apps, and sold at cost. Xiaomi’s is less than half the price of the iPhone and one of the hottest stories to watch in China’s tech scene right now. All of those margin points that Apple gets by making things in China? Xiaomi is giving them away in an ambitious gamble to grab marketshare. (Go here to see my interview with Lei Jun at Disrupt last October.)

This is the next face of Chinese entrepreneurship. It’s gone in reverse order from the way it developed in Silicon Valley. We rooted our culture of innovation in making the tiniest building blocks of computing– transistors and integrated circuits. That lead to computers and then networking and then software and then the Web that runs over all of it.

The biggest Chinese tech companies started with the Web and are working backwards into hardware and devices. And because we don’t innovate much on hardware anymore, the market is wide open for entrepreneurs like Roy Ho and Lei Jun.

They aren’t there yet. Silicon Valley still has a massive advantage: Software knowhow. The best devices have more than just well made hardware, they have the best software and the two are intertwined. In addition to Apple, there are a few exciting new hardware companies that are coming up in the Valley today, including Jawbone, Nest and Square. I’d throw Sonos in that list too.

I hope we see more of them. Hardware is considerably harder to build, and many investors are loathe to fund it. But if America wants to keep even high-level hardware jobs in the future, Silicon Valley needs to get back in touch with its roots and leverage the advantages of brand, design and software. Because bit-by-bit those are going overseas as well.

(Photo credit: Steve Jurvetson.)

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[...] création de gadget ce que la Silicon Valley est à la création d’entreprise, estime Sarah Lacy :http://pandodaily.com/2012/01/22/why-china-wins/ Les Chinois ne fabriquent pas des produits de moindre qualités, c’est eux qui fabriquent les [...]

I'm finding the comments to this article more interesting than the article itself! As an owner of a medium-sized factory in China, I can say that there is probably no factory in China that runs 100% according to Chinese labor laws. If there's a way to get around something, they will. Our workers do overtime till 8pm or 9pm, but they do it, because the pay is better during overtime. In fact, if we didn't have overtime, they'll go to a busier factory. Overtime is how workers make a lot of money. Some of our entry-level workers can make as much as my English-speaking Account Reps in a month with overtime. That being said, the bulk of our problems do NOT come from our management of our factory. These workers are from rural parts of China and too young and naive to be on their own. Workers form "gangs", based on their geographical origins, and one gang might harass another. Men and women will get into relationships, like kids in high school, and drama might ensue. The one time we had a suicide attempt was when a male worker tried to kill himself when his girlfriend dumped him for another guy. I can't say that this is what happens at Foxconn, or any other large manufacturer in China. But Foxconn's largest facility in Shenzhen houses 450,000 workers, and I believe they have about 1 million workers total in China. That's larger than many cities. We don't know what kind of dynamics goes on when you put so many people together in one place like that. And despite the bad press about Foxconn's strict worker rules, I'm sure there are still MORE workers clamoring for jobs there. We cannot, as "Westerners" of non-communist countries, judge what is right or wrong in a country, which is at a different level of socio-economic development than our home countries. China still has a ways to go, in terms of proper governance of workers' rights. In order for that to change, China will have to become more transparent and less corrupt. And I don't see this happening any time soon.

[...] New York Times erzählte am vergangenen Wochenende in ihrem exzellenten Artikel “How the U.S. Lost Out on iPhone Work” anekdotisch die Geschichte dieses [...]

[...] Why China Wins (pandodaily.com) [...]

[...] New York Times erzählte am vergangenen Wochenende in ihrem exzellenten Artikel “How the U.S. Lost Out on iPhone Work” anekdotisch die Geschichte dieses [...]

While China is doing well for consumer electronics, their factory performances are not the same for all high technology industries. The company where I work (>100k employees) has 37 manufacturing facilities world wide. We have 1/3 of our total staff in China and recently opened our first Chinese R&D engineering group. We have our own corporate factories as contracting out has consistently led to IP loss and what is well known to those transferring manufacturing to China in particular, quality creep. (In fairness to the the contract factories, they have tight margins and are driven to keep them at the same level.) The cost for Chinese manufacturing has risen and is not particularly competitive; they are catching up with Eastern Europe (Romania, Poland, Cz, etc.) We are also busy moving more of our manufacturing production to the interior of Mexico, away from the traditional border corridors. Sarah, I love the site and no disrespect intended but the bay area has so much more than just software and consumer electronics - alternative energy, biotech, pharma. Great start-ups like the recently public Fluidigm (bio-MEMs) and Intermolecular (high throughput semiconductor processing development.) Artificial Muscle, Inc was bought by Bayer Materials Science in 2010, and while their main product is haptic for mobile gaming, an electroactive polymer can be an energy harvesting device, a pump, and a heater.

Until we, in the US, start asking ourselves "Can we be that nimble, that fast, that competitive" and put the steel back in our eyes we answer "YES!" we'll continue to be uncompetitive in the global marketplace. Even if we remove the labor cost efficiencies (for a minute) - the US simply does not have large workforces capable of moving this rapidly. We're not trained for it, and we're not wired to think for it. It would be an awesome sight to see if we could change to compete if even just on speed and adaptability.

I think, though, that is an interim solution. Right now the China model is still based on mass manufacturing. All that has happened is that it has shifted from the US to China. But in the future, we'll likely look for ways to do more with less to conserve resources and energy (both mechanical energy and human energy). Why create huge factories that crank out new versions of iPhones if we find a way for owners to be able to upgrade their current phones with new parts they can add themselves? 3D printing is still in its infancy, but someday perhaps people will do their own manufacturing at home. Amory Lovins has proposed remaking the automobile from the ground up so that you can start with a lightweight, energy-efficient platform and then you can change bodies as it pleases you. You keep the guts of the car for years and then just change it out superficially. http://www.wired.com/wired/archive/2.07/dream.car_pr.html

Foxconn has nets mounted on the walls to discourage suicide attempts from the factory roof: http://irw.s3.amazonaws.com/awww%2Fimg%2Fawww_img_foxconn_factory2.jpg I wonder if the factory that makes these nets uses their own nets to discourage suicides: 'Everyone up! Tea and biscuit and then we have a rush order for more nets at Foxconn - they just got the orders for iPad 3!!'

This is old story for those who have worked in China for sometime. Read the paper "China: Factory to Studio" here. http://www.ddb.com/yellowpapers/. It was written almost 2 years back.

One element lost in the China story is where the money is made. iPhones may be manufactured in China, but they are designed in Cupertino, and marketed by Apple. Apple is the one that makes the serious money in this business, and it outsources activities that don't create value. The jobs that Apple keeps onshore are creative, stable, well-paying jobs that aren't going anywhere. As the NY Times piece and Sarah Lacy astutely point out, China gets the manufacturing work because it has developed an innovative system to beat out everyone else. That's all fine and good, but don't forget - this is still a low value proposition. Foxconn remains a supplier, and can be turfed for another company, should competition yield one. Either way, Apple won't, and shouldn't, manufacture. It is too busy making money elsewhere.

[...] Why China Wins [...]

Some people just don't get it, the point earlier that we are now in a global market could not be more pertinent. EITHER you can keep your idealistic western centric beliefs regarding worker rights OR you can look outside your sheltered little existence and realise that these rights are not afforded to MOST of the world's population. Does not make it right but it is a look into the future for what most people will have with working class backgrounds and few skills. Fuck all! Unless globalisation is reviewed and border controls on trade adjusted to actually suit the greater welfare of the average person rather than the shareholder return on equity next quarter, things will continue in this race to the bottom. There's no need to become Communists by any stretch however the pendulum of global trade has swung too far to the right at present and the average person's rights and future prosperity has been given away in return for people being able to buy throw away retail products for fuck all. If the average Joe wasn't shopping at Walmart and wandering around with his head so far up his ass people would be a lot more militant in defending their rights to a decent future.

I found it pretty amazing that I almost got to the end of the comments before someone finally brought this up. All of the enviromental regulations, unions, etc have become entrenched, but then they let anyone compete against us without reciprocating. I guess I shouldn't be suprised... politicians on both sides selling us out.

There are people who have figured it out. They have realized we export our pollution to China. We let them do our dirty work. But here's the thing. Multinationals don't care if something is manufactured in the US. If it is a lousy, polluting job and the Chinese will do it (and even better if we can keep our customers from realizing under what conditions our products are manufactured), then let's do it. Let's put a layer of contractors between us and the manufacturing so we don't need to be held accountable for it.

[...] Why China wins.  (Pando Daily) [...]

Much of what has been said here about workers rights and being "forced out of bed at midnight" is an issue if you look at it from a western prospective. In China things are a little different. People want and are willing to work and do what it takes to hopefully create a better life for themselves. In the west I think we need to consider if our welfare system has created a situation that encourages laziness and apparent "workers rights" have in many ways made us less competitive both as individuals and nations. It is important for comentators not to always view things that happen in China in the same way that they would view the same situation in their own country

These folk along with their biscuit and cup of tea would also have been paid and paid overtime as required under Chiense labour laws. People forget this when they try and sensationalize things for a good story.

*IF, AND ONLY IF*, the employer adheres to those laws. As I wrote in my other comment, firsthand accounts exist of widespread disregard for the requirements of Chinese labor law, the reporting of which leads to the whistleblower becoming blacklisted as unemployable rather than the employer being sanctioned. Labor standards are rarely enforced with complete consistency and rigor in any enterprise, in any country, let alone China. If things were that simple, we'd have no need for plaintiffs' employment litigators or enforcement actions taken by government agencies in the U.S. or any other wealthy western country.

[...] Both Sarah Lacy and the New York Times covered the story of Apple iPhone manufacturing in China. The short of it is simple: companies don’t go to China because of cost anymore, but rather because a Chinese company provides better flexibility and higher quality than an American one. The days of cheap plastic chairs manufacturing in China are over- they outsource it to Vietnam now… Today’s China makes the most sophisticated devices in the world. [...]

Great article, thanks it was very informative. I have to agree however that it seems their is some degree of exploitation at play here regarding Chinese workers. We can compare it to the start-up culture in the States, however these hard working individuals are compensated very well with a mixture of salary, bonuses and options. I dont think a biscuit and cup of tea would cut it! All of a sudden I think of young children sewing designer sports goods. I think the real challenge is to see how democratic countries (with their 'damn' unions!) can compete with this.

[...] via pandodaily.com [...]

[...] Why China Wins [...]

Let's just stop buying products made overseas as much as we can, or delaying buying them as much as we can. For example, I'm not buying another mac until this one disintegrates.

It's is worth noting that for all Foxconn's "nimble excellence" as it were - the company lost money last year, while Apple made a fortune on the same products. Chinese manufacturing is only a success if it runs at a profit - and Foxconn are a Taiwanese organisation anyway.

Good point. Most serious enterprise in China though will run at a loss or as close to as possible to minimize taxation and graft by party members within China itself. One needs to look at the holding companies held privately that are closely associated with the successful major players to see where the real profits are. One thing is for certain, the Chinese do not work for nothing, they are some of the most entrepreneurial folk on the planet.

We are regulating ourselves out of competition. We're also getting fat, dumb and happy - which is why we're producing so many college educated people with useless degrees and no talent (myself included). That said, China still has one major problem - China's one party state. The SEZs are limited in size and outside these zones property rights and the rule of law is inconsistant and shady. With more deregulation and privatization outside the SEZs China's growth will be limited.

Man this site is so refreshing from the garbage at the old site that, Rock on! ( I mean that in a very positive way)

Would love to see an investigative piece contrasting productivity levels of Foxconn's brazil manufacturing vs Foxconn's China facilities (to determine what makes one country more productive than the other). Or would a conclusion highlighting the productivity levels from a country with very protective labor laws vs a country with almost none be too obvious?

Amen! If there were a "Like" button I'd click it.

Coupa Cafe, not "Cuppa Cafe" :-)

I find it amusing that you give the perception there are factories with thousands of trained production workers just sitting there waiting for the phone call to start production in China. People who write this trash just feed the propaganda that the only way to succeed in manufacturing is to build products in China. Anyone with a brain knows there are a myriad production technologies and processes that need to be set up before high volume production can start: Supply Chain, Production Equipment and Tooling needs to be in place and operational, documentation, and the list goes on and on. Years ago I remember visiting a Hewlett Packard plant that was the darling of the news media in the manufacturing arena. One of the Executives joked that the P. R. effort at HP was the best in the world and the media bought their show completely. This has now transitioned to China. The media is wined and dined and sold on how great China is in manufacturing. The current reality is that China does have significant capabilities now that have come at the expense of the American worker over the last 30 years as the US and other countries have invested trillions of dollars getting them up to speed. Like the rest of Asia those governments have worked in lock step with their industries to insure that jobs would be created there. Currencies are manipulated to maintain favorable economic numbers. Favorable tax incentives are given to their industries. Import barries are placed to restrict imports and protect their industries. On this side of the Pacific our Government along with their labor unions buddies have aided and abetted the Asians in their rape of our manufacturing industry. The destruction of the middle class in our country is directly related to this process. American should demand the same treatment here.

Even assuming that the currency are undervalued 50%, please point to me 200,000 folks in the USA that would be willing to work 12 hours straight for $37 a day, while living in a factory dorm. Also, who needs new Tooling and Equipments when everything is done by hand? Supply chain? Article points out several examples where all the raw material and parts factory are within walking distance.

You have no idea. Nothing for any reputable company is "all done by hand without tooling". Your ignorance is surpassed only by your ignorance. There is nothing that can be written here in a single lifetime that would enable you to understand just how fucking daft your are.

http://articles.businessinsider.com/2012-01-15/tech/30628970_1_iphones-ipads-apple/2 Specifically note "The rooms are quiet: There's no machinery, and there's no talking allowed. When labor costs so little, there's no reason to build anything other than by hand." "Some workers can no longer work because their hands have been destroyed by doing the same thing hundreds of thousands of times over many years (mega-carpal-tunnel). This could have been avoided if the workers had merely shifted jobs. Once the workers' hands no longer work, obviously, they're canned." By definition, tooling is the process of providing a factory with machinery in preparation for production. While raw material and chassis are made by machinery that would require some tooling, everything else is made by hand, polishing the glass, soldering, assembly the unit, etc. This still doesn't change the original premise of the article or my point, which is that a factory china doesn't need to deal nearly as much tooling/equipment/supply chain issues as a factory elsewhere in the world and that's their advantage in manufacturing.

anytime brady gets sacked - an angel gets its wings. when sarah lacy writes - All the angels in heaven get a new set of wings. :) <3 u sarah

It's amazing how everyone misses the point. Lamenting the conditions in Chinese factories while moral and appropriate won't change the situation and doesn't reflect the reality of their experience. Consider what a Chinese worker's life would be like if they didn't have a factory job – working in a rice paddy is not some agrarian utopia, it's mind-numbing, back breaking work with a fair prospect of starvation and death. So the Chinese government and Chinese companies must work to improve conditions as people agitate for workers to share in the benefits of China's industrialisation. Given. But what about the rest of the world? Should we try and emulate the Chinese industrial empire? That way lies madness. Its not about Western workers learning to be like Chinese workers, or about protecting jobs in any one country. It's about western workers learning to do something new, so that the Chinese can do what they do best and we can do what we do best. Steve Jobs was right - the jobs are gone. What are we doing to create new jobs?

Yes, poverty forces people to take jobs which they don't want. One could argue that teenage prostitutes know what they are getting into, too, and how it's a better job than starving to death. In 19th century America people took jobs in sweatshops not so much because they wanted to leave the farm but because they had to. There weren't other options. Hopefully China's economic situation will improve so that no one is working in the middle of the night because Apple decides at the last minute it wants glass on its iPhones. Basically what people are saying in defense of the current system is, "Let's take advantage of poverty in other nations so we can find workers willing to do whatever we want them to do."

You can think like that, or you can be more realistic and realize poor people can't be made wealthier without getting them a job in the first place. You can't wish poverty away.

The NYT story was good, but it wasn't entirely news. I've been reading James Fallows in The Atlantic for years on the China phenomena, and he's done a good job. This article from 2007 tells much the same story, including an extended take on Sarah's scene from the Sheraton Four Points in Shenzhen. A little quote that may or may not be from the Apple story: But what is of intense interest to him, he said, is a company that has built up a brand name and relationships with retailers, and knows what it wants to promote and sell next—and needs to save time and money in manufacturing a product that requires a fair amount of assembly. “That is where we can help, because you will come here and see factories that are better than the ones you’ve been working with in America or Germany.” Here are a few examples, all based on real-world cases: You have announced a major new product, which has gotten great buzz in the press. But close to release time, you discover a design problem that must be fixed—and no U.S. factory can adjust its production process in time. The Chinese factories can respond more quickly, and not simply because of 12-hour workdays. “Anyplace else, you’d have to import different raw materials and components,” Casey told me. “Here, you’ve got nine different suppliers within a mile, and they can bring a sample over that afternoon. People think China is cheap, but really, it’s fast.” Moreover, the Chinese factories use more human labor, and fewer expensive robots or assembly machines, than their counterparts in rich countries. “People are the most adaptable machines,” an American industrial designer who works in China told me. “Machines need to be reprogrammed. You can have people doing something entirely different next week.” The full story is at http://www.theatlantic.com/magazine/archive/2007/07/china-makes-the-world-takes/5987/?single_page=true . Pretty amazing story, and this was 4 1/2 years ago.

But keep in mind that a company that decides to make a major design change on a moment's notice may not have been very smart in planning in the first place. While techies might think putting out new products every six months to get people to buy new ones might be smart, there's the shareable movement which is looking for ways for people to buy less, share what they already have, and to have products designed well-enough to work for years without needing a replacement.

and then there is those that buy things because they are stylish and cool. Not sure the shareable movement analogy works with Apple product buyers. There are mistakes made all the time in supply chains in the best and worst businesses, the difference between the best and the worst is how quickly they can recover and if you can get a factory of Chinese workers up and out of bed due to a major issue then you are probably one of the smarter run businesses around. They don't work for free or just for a biscuit and a cup of tea - they earn wages and overtime and would no doubt have been incentivised further too to make sure things ran smoothly.

China might be winning, but the Chinese are getting their asses kicked.

Some Chinese getting their asses kicked, and some Chinese getting really rich from all those foreign contracts... Just like every other capitalist economy.

To compare the working conditions in China to the US (which, let's face it, is what you're doing) is at best naive. The Chinese Manufacturing industry's motto should be 'We work our citizens to death, so you don't have to'

If the goal is to have factory workers at a company's beck and call so Americans can have more gadgets, then Silicon Valley really is out of touch. Occupy Wall Street will be camping out at your door, too.

The rah-rah cheerleading of this article makes it sound like this is a triumph of capitalism, but naively overlooks that much of the precision machining and supply chain knowhow was the result of state controls over foreign investment, effectively forcing the handover of western precision manufacturing to local companies, cheap labor was an inducement. This is not a Silicon Valley story, of energetic young engineers getting together nimbly and creating companies and working hard, 16 hours a day on code. This is the story of a company town moving people around like robots without regard to their well being. I wish Sarah, on her visits to China, would not just talk to management and executives in plush, modern Chinese offices, but go talk to the workers, sit with them in their cafeterias, go visit where they sleep, and ask them what they think. When a reporter from NPR tried this recently, the results were surprising.

Technically you can make the same case for silicon valley, tons of young coder working their butts off without regard to their well being to write software code. I think the key piece everyone is missing is that they assume the factory worker are forced to do this. They signed up for the work. They all understand what it's required of them and they still signed up for the work. It's one thing to not know what's involved in a job and getting duped into working crazy hours, it's another thing to intentionally sign up for a job knowing the hours/commitment needed.

You really think 12 year olds signed up knowing full well what was going on inside the factory, especially lack of transparency? You really think the people choking on pollution and being infected with heavy metals in their water are fully aware? We've been through this before in the 19th and latter half of the 20th century. To pretend there aren't unscrupulous recruiters who lie to prospective employees I think is very naive. Even workers in the Valley are oftened duped into jobs which turn out not to be what they were offered in the interview. Even someone who thinks they know what working a 36hr shift doing non-stop repetitive actions doesn't really know. It's like reading about a triathlon thinking you know what's required having never ran a mile. Those workers aren't committing suicide or threatening suicide for no reason.