Another reason to not get excited - they're only floating 5% of the company. I find it odd that this fact isn't well discussed or how it poses a greater risk to the individual investor especially in the first year (or however long the hold is on insider selling).

When people move on from AOL, I mean MySpace, I mean Facebook, to the next new thing, the investors will be left holding the bag. I believe Facebook has already peaked, as their growth has slowed. Younger people are moving to other things, and mom and dad and grandma and grandpa will stop using Facebook if their kids are not helping them figure it out.

[...] Facebook IPO filing is frankly kid of boring.  (Pando Daily also Bits, [...]

[...] had the best possible reaction to its S1 today: It just put details around a picture we pretty much knew was already there. Share this:PrintEmail Sarah Lacy Sarah Lacy is the founder and [...]

OMG Paul Carr, you came here to write for Sarah's blog. Great! I wonder what happened to you. And I couldn't agree more with what you're saying. Ho-hum. What has this company done lately except more of what it's doing? And I have to say, $3.71bn in revenue is all they have from 845 million users? They're not doing it right. They should have given us some of that stock, at least in the form of game tokens. That would have perked things up.

Paul: I laud you when you write a good one, and diss you when you don't. But, this one is a 5 star "disser"! I have owned and do own many different stock in my portfolio, and a few years back PAID OFF my home mortgage by purchasing batches of XM Satellite Radio stock when it was cheap and hot. IMHO, Facebook is likely to be another one of those kinds of stocks, one that will grow in value because investors perceive it to have great value. In fact, I believe that this IPO will be more like Google's (which I lamented in a prior comment as being an unfair IPO), or Mastercard's, where I made a healthy 7-fold profit by buying it on the day it was available to the general public. As for revenue generation, I regularly see lots of different ads on Facebook on my Facebook page. They are not free. No doubt you see them, too? It's not just Farmville either, man. In fact, here's a perfect example: Zaggora, a cool new company in the UK that makes cellulite reducing hot pants out of the same material used in wet suits, advertises on Facebook. So do hundreds of other companies. So, there is no question about how Facebook can be monetized, and having listened to CNBC ALL DAY LONG today about the Facebook IPO - this was not a major concern to them. So, unless you have Warren Buffett or George Soros whispering into your ear, i think I'll go ahead and buy some FB shares when they become available. I think the price will climb from day one, and keep climbing, too, and that's what I want in a value stock. When I see any weakness in the price I will sell it off. Paul - I'll post back here when I've made my first 20% on the investment, so you can eat your words on this one. i hope one of those words is "pronominal", by the way, which sounds like another of your "Word of the Day Calendar" words. How about "PHENOMENAL" instead. Much better word, dude.

2.7b / 845m = 3.2 likes/comments on average per user per day. That...seems low.

This IS interesting: page 18: "We currently generate significant revenue as a result of our relationship with Zynga, and, if we are unable to successfully maintain this relationship, our financial results could be harmed. In 2011, Zynga accounted for approximately 12% of our revenue, which amount was comprised of revenue derived from payments processing fees related to Zynga’s sales of virtual goods and from direct advertising purchased by Zynga. Additionally, Zynga’s apps generate a significant number of pages on which we display ads from other advertisers. If the use of Zynga games on our Platform declines, if Zynga launches games on or migrates games to competing platforms, or if we fail to maintain good relations with Zynga, we may lose Zynga as a significant Platform developer and our financial results may be adversely affected."

Paul, you are so absolutely correct. This is more of a non-event than an event - and I pity the poor suckers who think they're going to make big bucks once the IPO occurs. That's already sewn up in the secondary market with the existing investors. Oh, and the investment bankers' fees. Ah well. As you say, "Sure. Yep. OK. Fine." I'll add: Have a nice day.