By Peter Sandberg
On April 27, 2012

Say hello to JAFSU, a funny, irreverent take on startup life as written and drawn by Swedish entrepreneur Peter Sandberg. (And yes, the name is an acronym for “just another fucking startup,” if you were wondering.) We’ll be running Peter’s comics on Friday afternoons, so be sure and look for them every week.
Peter has been an online entrepreneur since 1996, when he founded gaming site Funplanet, which then went on to become one of Sweden's larger Web properties. Since 2007, together with a good friend, he has created Sweden's leading blog on entrepreneuship called Disruptive.nu. At the age of 15, he seriously considered becoming a cartoonist but hadn't doodled since then, until last autumn when he conceived JAFSU. The characters are loosly based on (and named after) him, the eternal optimist, and a collegue of his, who is the cynical coder. Peter is happily married and has two kids, who he is sure will turn into great entrepreneurs