Nightclubs and nerds tend to go together like peanut butter and wasabi. It’s no wonder, then, that the tools that venues and promoters use to manage events are outdated and cumbersome.
NightPro – an event management tool for the Web and, pending Apple’s approval, the iPhone — wants to change that. The Miami-based company is backed by a friends and family financing round, and is part of the nReduce, a community-based online incubator that we’ve covered before.
Originally conceived as a daily deals service for nightclubs, co-founders Juan Bermudez and Francisco Quintero discovered that the venues didn’t particularly care for that side of the business. ”The industry really doesn’t like consumers online getting access to an event,” Quintero says. “They always want to have the right to refuse admission.” So the team pivoted and became a B2B-like service for venue owners and promotional agencies.
The service, which launched this week, is already used by 8 venues and 14 different promotional agencies. Promoters can use the software for free or pay a $50 premium for access to advanced features, and venue owners have access to all features for $400 per month. Many features are marketed towards venues, such as table management and guest check-ins, but NightPro’s main draw is its ability to help venue owners and promotional agencies work together without using clunky, out-dated software and chains of command.
Despite interest from event organizers that work outside of the nightlife industry, Quintero and Bermudez say that they are going to continue to focus on improving NightPro and catering it to its current customers before entering other verticals. The team is working on an Android version of its product and working to bridge the gap between owners and promoters even more.
One way that the company plans on doing that is – you guessed it – by handling payments from a venue owner to promoters. Quintero says that the current process requires that owners manually tally how many guests an agency brought to the club and then pay based on that information. NightPro already automates that tallying, but the team plans on introducing a feature that would allow owners to pay promoters directly through NightPro. Promoters would be able to get their money – minus a transaction fee, naturally – the next business day instead of up to a week later.
When the first result for “nightclub management software” looks like it was long-forgotten in the dust of Web 2.0, it’s probably safe to say that there’s room for NightPro to become a leader in its target market. Nerds might not be a club’s preferred clientele, but that doesn’t mean that promoters and venue owners should be left using outdated technologies.