33Across has raised a $13.1 million funding round led by Pelion Venture Partners. Existing investors, including First Round Capital, Metamorphic Ventures, QED Ventures, and a number of other firms, also participated in the round. Pelion Partner Chad Packard said “The term ‘social graph’ is more often associated with Facebook than any other technology company.However, there is a wide-open race underway to determine who will most successfully leverage anonymous social data gleaned from billions of actions taking place across the ‘rest-of-web.’ Clearly, we and our investor partners have placed our bets on 33Across.”

[Source: 33Across]