That was so much fun the first time, why not do it again. Six months after its last reorganizing, AOL is giving it another pass. The company is dividing itself into AOL Membership, Brand Group and the Advertising.com Group. The move is an attempted balance between build a long-term revenue strategy and delivering short-term gains demanded by shareholders. One consequence of the move is that premiere brands within AOL, such as the Huffington Post and Tech Crunch, will gain more autonomy. The newly created membership group will oversee all paid and free members, including those at AOL.com and AOL Mail. CEO Tim Armstrong appointed former-CFO Art Minson to the role of COO to oversee the three newly formed groups. [Source VentureBeat]