Branch, a New York-based startup that gained attention for being the place to watch tech pundits weigh in on the ecosystem, has launched a redesign that shifts its focus away from these e-celebrities and more on the everyman. Cofounder Josh Miller told The Verge that the company noticed that “it’s not a ton of fun to read 30 posts. It’s a lot of text. The best parts are when we’re in Branches ourselves, talking about stuff we care about. And we got that feedback immediately when we launched.”

[Source: The Verge]