Facebook testing discounted Gifts
To help juice revenue on its Facebook Gifts marketplace, the social network is testing dramatic discounts to select customers. For example, CNET reports one promotion that offers $4 off a purchase of $5 or more. As Jennifer Van Grove notes, “Desperate though the ploy may be, it could work. Facebook’s store includes a few $5 gift items, which means members can use the offer to send a decent gift, say a $5 gift card to Starbucks, for just a buck. In the process, Facebook gets to keep the member’s credit card information on hand, and ideally will be able to convert the one-time buyer into a more regular customer.” [Source: CNET]























