Gamifying Drugs: Syrum is “Farmville Meets Pharma”
Gamification is officially reaching every aspect of modern living. It’s one thing to laborious work like farming into a game but new app Syrum has taken it to a whole new level. Boehringer Ingelheim, a drug maker out of Germany, has launched an app that simulates the life of a pharmaceutical executive. [Source: ReadWriteWeb]
























