Gawker is hoping to see 10% of revenue from ecommerce in 2013
Gawker’s founder, Nick Denton, really wants its ecommerce business to have an impact on revenue. In an internal memo, Denton lays out his hopes of seeing Gawker grow revenue by 40% this year with 10% coming from ecommerce. Business development executive Erin Pettigrew will be heading the ecommerce efforts and from what it sounds like will be focused on the publication Jezebel. [Source: AdAge]























