With a desire to grab more clicks in mobile, Google has added a few features to its AdWords program. Under “enhanced campaigns,” the tool allows for users to develop one campaign and decide where the money will be used. Prior to this move, people had to set up individual campaigns for each device.  Google’s Vice president of product management Nick Fox, told AdAge, “the intent of the change is to give marketers more dexterity and better measurement with their campaigns, but also to unlock the value of mobile inventory.” [Source: AdAge]