Jack Dorsey: Stop saying user, start saying customer
Jack Dorsey has taken to his blog to pontificate on the difference between “users” and “customers.” By referring to, erm, the people that make use of a product as “users,” he argues, companies can forget and become distant from its audience and its wants. Instead of focusing on an “abstract” term like user, Dorsey says that thinking of an audience as customers encourages an active interest in making sure those people are happy.
[Source: Jack Dorsey]
