LocalResponse looks at people’s past social media interaction for targeted ads
Advertising startup LocalResponse found another way for businesses to reach customers—snooping through people’s social media. The company can now find out about customers through past posts on Twitter, Instagram, and Foursquare and target ads accordingly. Previously, businesses used LocalResponse to place ads when a live social interaction occurred on social media, like checking in, and than provide an offer. [Source TechCrunch]























