Nintendo’s New Strategy: A Content and Social Media Ecosystem
Forbes contributor Erik Kain is keeping taps on Nintendo as it moves toward being a digital gatekeeper and social media company with its Wii U console. Wii U has been criticized for its graphics and technology, but Kain says Nintendo’s evolution lies in exclusive content through acquiring intellectual property and integrating social media into the experience. By building an ecosystem, Kain says Nintendo could pose a threat to Microsoft and Sony in the video game market. [Source: Forbes]
