On Branding and Capitalizations
Did you know that every time you type Mac Mini, iPod Nano, or the like you’re technically in the wrong? Apple, the company notorious for its obsession over seemingly inconsequential details, has made those waters hard to navigate by using inconsistent branding across devices. Ad-man Ken Segall points out that this inconsistent branding seems to be spreading to Google, who can’t decide on “Google Play” or “Google play”, even on the same Web page.
[Source: Ken Segall]























