The Apple Store is aesthetically pleasing with its clean look and uncluttered tables alone, but reels in the customers with a slight tilt of the computer screen. The reasoning for why every laptop in the store is placed at the same angle is so that the customer will tilt the screen to their preferred viewing angle. Hence, the customer immediately touches the product! This is also why each computer and iPad are loaded with applications and connected to the internet.

[Source: Forbes]