TuneIn Plans Pre-Stream Audio Ads
TuneIn, an online radio broadcaster, plans to introduce “pre-stream” audio ads in the near future. The service already sells display ads with an “okay” click-through rate, but CEO John Donham tells paidContent that the company will be “experimenting” with the audio ads soon. Donham also pushed users to utilize the free version of the service instead of paying for it, saying “The number one way we monetise is advertising on the free app. The paid app is a legacy. We would rather you listen to the free app than the paid. We would urge you to switch.”
[Source: paidContent]
























