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Twitter to Roll Out New Brand Pages

Twitter CEO Dick Costolo is getting serious about revenue this year. (Finally.) Ad Age has the scoop on some new brand pages the company is rolling out Feb. 1. Functionally, they seem similar to Facebook Pages, a place for consumers to spend more time with a beloved brand. That works for some companies (think: Movie studios) and not others (think: cleaning products.) [Source: Ad Age.]

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