As many as 95 percent of downloads for Ubisoft’s “boxed” PC games are pirated copies. This number, besides being astoundingly high, correlates with the percentage of gamers that will pay for a game that is free to play, with bonus features costing a small amount of money: 5 percent. Essentially, 95 percent of people are going to play the game for free no matter what the company does, so they figure they may as well go the free to play route.

[Source: TorrentFreak]