Vimeo Experiments with Native Advertising with Viral Old Spice Video
IAC-owned Vimeo has mostly avoided advertising to its niche video community. The success of its partnership with Old Spice to create the video “Muscle Music” points to a new revenue stream for the company. The video, created out of a collaboration between Vimeo’s developers and ad agency Wieden + Kennedy, garnered 1.5 million views. [Source: The Atlantic]























