Watch Out Warby, Rivet & Sway Goes After Prescription Glasses Ecommerce
Seattle startup Rivet & Sway thinks there is room in the online prescription glasses market for another player, even as leader Warby Parker has $50 million in capital and brand recognition. Rivet & Sway is targeting an older female demographic with a few differentiators: Glasses to the customer within a week priced at $199 and branded in a more practical, less hip image. The company launched a year ago with John Lusk as founder and CEO and has $1.3 million in funding. [Source: AllThingsD]























