Why doesn’t Buzzfeed have a business vertical?
Buzzfeed covers tech, politics, sports, and God knows they’ve got a corner on the grumpy cat beat. But what about a business vertical? Speaking to Ad Age, Buzzfeed editor-in-chief Ben Smith explains the challenges of covering business news, particularly using the social, sharable approach Buzzfeed brings to all its coverage. “Business is vast. We can’t compete on scale with specialized news wires.” That said, Smith says he plans to tackle business news in 2013. [Source: Ad Age]























