YouTube Introduces TruView Optional Video Ads for Mobile
YouTube thinks it know the kind of video ads that will work on mobile: optional ones. Today the vido network rolled out its TruView ads for mobile which lets viewers choose whether or not to watch an ad, and then charges advertisers only for deliberate views. This product has been around for the desktop web since 2010, where 15 to 45 of choose to watch ads, and 65 percent of preroll video ads offer this choice. [Source Bits]























