Sep 20, 2012 · 4 minutes

Last night, Buzzfeed and Huffington Post cofounder Jonah Peretti sat down with Pando's Sarah Lacy to talk virality, humans vs. robots, and why deep down we're all just teenage girls. Here are 21 of his best quotes:.

1. On viral content: "You can explain it in one sentence and get a little bit of a laugh in one sentence.”

(Image via Brambleberries Photography on Flickr)

2. On animal pictures: "In Do Androids Dream of Electric Sheep, one of the tests of whether someone's an android or a human, is they see if they have empathy for animals, and that's happening a billion times a day on Facebook. People see animals, and some of us are human and click the 'like' button."

(Image via fox_kiyo on Flickr)

3. On snark: "Hate is a good way to build a community... among a small group.”

(Image via mseckington on Flickr)

4. On Nick Denton: "I remember teasing Nick [Denton, a Brit] a while back about how negative the site is and saying, ‘We don’t have all this class resentment and swiping at all the frauds who are running everything in the US – that’s more a British thing.”

(Image via ciccioit on Flickr)

5. On his own attitude: “I tend to be a more positive person.”

(Image via missantsypants on Flickr)

6. On targeted content: "You don't want everyone to see a piece of content. You want the people who are really excited about the content to see it."

(Image via psyberartist on Flickr)

7. On why people come to Buzzfeed: "You're coming to Buzzfeed's homepage not for yourself, but to find something to share with someone else."

(Image via U.S. National Archives on Flickr)

8. On New York vs. Silicon Valley tech scenes: "It is possible to build a tech company in New York that has really good snacks."

(Image via exfordy on Flickr)

9. On building Huffington Post: "There was an appeal in making a site that would help a democrat get elected president."

(Image via Tricao on Flickr)

10. On Mormons: "In media or in tech companies, there's this natural tendency to spend all the time thinking about your idea and not spending time thinking about how to spread the idea. And so Mormons are good at both practicing the religion and spreading the religion, and I think that's something that startups folks have to think about a lot too.


11. On the death of SEO: “What’s so exciting to me now is that as Facebook and Twitter and StumbleUpon and Reddit and these social platforms become more mature, you can start to create content for humans, not for robots, and still have massive traffic.”

(Image via QuickMeme)

12. On the weaknesses of search engines: "Google can't find scoops because there's no cluster around it yet."

(Image via HurleyFamily on Flickr)

13. On making something go viral: "There are no tricks."

(Image via Shore City Magicians Club)

14. On audiences: "We're all teenage girls a little bit."

(Image via KnowYourMeme)

15. On the paradox of snarky celebrity blogs: "We hate the celebrity at the party... but  I was at a party with a celebrity!"

(Image via LindsaysHands)

16. On Gawker vs. Buzzfeed: "I see it more as kind of an indie rock mentality. 'My band is good and all the other bands suck,' and that builds a close feeling. Contrast indie rock to hip-hop where it's like, 'You don't sell out, you blow up.'"

(Image via QuickMeme)

17. On the competition in the early days of Drudge Report and The Huffington Post: "When there's a Coke, there's always room for a Pepsi."

(Image via Barnaby on Flickr)

18. On perspective: "Did you know that the Stegosaurus lived further away from the Tyrannosaurus Rex than we are from the Tyrannosaurus Rex in time?"

(Image via flibberblib on Flickr)

19. On how investigative journalism and memes coexist: "We don't see them as mutually exclusive. We just think that humans are complex people that like to laugh sometimes, that like to gossip sometimes, that like to know what’s going on in the world.”

(Image via Stewart on Flickr)

20. And this: "You can say, 'My site will only publish serious stuff,' but the New York Times is going to be right in that (Facebook) news feed next to the cute kittens, and that's where people are going to see it. They're gonna all be mashed together. So our thesis is, why don't we do that at the source, as the publisher."

(Image via cdsessums on Flickr)

21, In closing: "Sometimes we use this metaphor of the Paris cafe. You go to a cafe and you have a copy of Sartre you have a copy of Le Monde and you're reading your philosophy and you're reading the news of the day. And then, if you'ev ever been to Paris you'll see there's always a dog under the next table, so you bend over to pet the dog. When you turn away from the philosophy and pet the dog, you don't become stupid. When you flirt with the person at the next table, it doesn't mean you can't understand the philosophy anymore. It just makes you human."

(Image via KnowYourMeme)