Sep 19, 2014 · 1 minute

Google's fight against European governments has become a bit more frustrating.

The data protection authorities in Europe said on Thursday that they will soon require companies like Google, affected by the controversial "right to be forgotten" ruling, to develop "common case-handling criteria," create a "common record of decisions," and contribute to a "dashboard to help identify similar cases as well as new or more difficult cases."

Those additional requirements will make a hard task even more difficult for search companies, which have struggled to offer even the minimum tools required by the right to be forgotten ruling, and to keep up with the many link removal requests submitted after those tools were released. (Google alone is said to have received some 91,000 of those requests between March and July.)

Indeed, some politicians have even come to Google's defense when it was criticized for attempting to derail the right to be forgotten ruling, with the United Kingdom's justice minister saying that exercising the new right would be "technically infeasible" -- which is pure bullshit, as I explained in a blog post about the justice minister's wrong-headed approach to the ruling.

Now these data protection authorities have made it even harder to comply with the ruling, and according to their logic, it's because so many people have been messaging their offices after their request to have a link removed from search was denied that the ruling must have "addressed a genuine demand for data protection from data subjects."

Google has tried to manipulate the press into decrying the ruling. It's also fought against the ruling in order to hide the sheer amount of information it controls (or controls our access to). But this latest development shows that the right to be forgotten isn't going to go away.

Sorry, Google.