Sep 23, 2014 · 1 minute

Here's a story I missed last month. Capital New York reports that Matt Taibbi's new e-magazine, bankrolled by Pierre Omidyar, will likely be called "Racket."

According to a trademark filing by First Look Media, the publication will publish:

"news, commentary, information, non-downloadable audio and visual media, and... editorial articles in the fields of government, politics, finance, business, sports, the media, entertainment, humor, arts and culture"
It will also feature:
"technology that enables users to view, find, comment on, discuss, aggregate, bookmark, personalize, upload, download, publish, and share news, commentary, information, audio and visual media"
Although trademark descriptions are often kept deliberately broad, the long string of topics to be covered -- government, politics, finance, business, sports, the media, entertainment, humor, arts and culture -- suggests that, as I wrote a few months back, Taibbi's publication will no longer be entirely focussed on financial and political corruption, as was promised at launch.

Certainly that matches with reports that Taibbi has decided instead to produce something more like a digital version of Spy magazine.

Of course, careful mediawatchers might note that there's already a digital version of Spy magazine. It's called "Gawker" and was formerly edited by John Cook, who is now editor in chief at... First Look Media. By an interesting coincidence, both companies will shortly take up residence in the same office building in New York. How cozy!

By the way, Merriam-Webster dictionary defines "Racket" as follows:

1:  confused clattering noise :  clamor
a :  social whirl or excitement
b :  the strain of exciting or trying experiences


a :  a fraudulent scheme, enterprise, or activity

b :  a usually illegitimate enterprise made workable by bribery or intimidation
c :  an easy and lucrative means of livelihood

Photo: Lavin Speaking Agency