Oct 10, 2014 · 0 minutes

2014 has been the year of anonymity.

It's been one of the hottest sectors over the past few months, with Whisper and Secret leading the pack with $60 million and $35 million in venture funding, respectively. Even Facebook is launching an anonymous app.

But not all anonymity services are created equal. Sarah Lacy and Paul Carr have closely covered the troubling rise of Secret, which until recently had very few protections to curb bullying and self-harm. Even more troublingly, its CEO David Byttow displayed a shocking, almost sociopathic lack of concern in response to the criticism, which landed him a special place in Lacy's seven circles of asshole hell.

But is Whisper really any better? Some would argue no. So we invited the company's CEO Michael Heyward to the PandoMonthly stage in Santa Monica to explain how his efforts to curb cyberbullying differ from Secret's, and also why the world needs anonymous apps in the first place.

Of course that's just the tip of the iceberg in this enormously entertaining fireside chat. Watch below as the king of secrets shares a few of his own: