Dec 18, 2014 · 2 minutes

Women's lifestyle site Bustle has closed a $15.5m funding round, lead by new investors General Catalyst. The news was shared with Bustle's staff this morning by founder (and occasional Pando contributor) Bryan Goldberg.

Goldberg told me yesterday that the round was “very oversubscribed,” with all of Bustle's previous investors participating alongside General Catalyst. Well, almost all previous investors: As we reported back in March, Google Ventures pulled out of the company, whispering to journalists that they considered some of Goldberg's public statements "out of touch with their values."

According to Goldberg, the new round will be used to "double down" on everything the one-year-old company has done so far. In particular Bustle aims to double the size of its editorial team, and to give pay raises to existing editorial staffers. "We're also going to significantly expand sales and marketing," he tells me. "Everything is working... we had a very good Q4. Young American women, aged 18-34, have more economic power than anyone else in the world, and we know how to reach them."

Of course, it's impossible to hear Goldberg talk about how Bustle knows how to reach women without asking him about the company's early negative press. Media commentators were almost united in expecting Bustle to fail. Gawker decried Goldberg's "condescending estimation about the kind of news women like to read, " NPR declared Man Learns How Not To Launch A Site For Women.

US News & World Report asked:

Really, aren't we long past the time of exasperated-looking men throwing up their hands and saying, "what do women want?" Yet that is exactly what website publisher Bryan Goldberg is (still) doing. And what's worse, he imagines he knows the secret and can make a lot of money off of it.
While Forbes predicted:
Ultimately, the fact that Goldberg is a man helming a female-focused publication shouldn’t doom him to failure. It’s the fact that his read on his proposed target market relies on hoary stereotypes about the sort of content women ages 18 – 34 really care about that may do it.
Today's news would seem to suggest that maybe Goldberg knew a little more than his critics suggested. "I wasn't the perfect CEO at the start," he admits, "but I've learned from my mistakes."

Those "mistakes," apparently, include making controversial statements in the press. The new Bryan Goldberg seems, sadly, to have learned that speaking freely rarely pays off. I ask him whether he thinks it's odd that Google Ventures pulled their money from Bustle because Goldberg made dumb statements about women but remains fully committed to Uber (whose drivers have been implicated in several rapes) and teen bullying app, Secret. Does he think money trumps morality at Google?

He pauses for a second. "I'm going to have to say 'no comment.'"

Shame.