Feb 25, 2015 · 1 minute

Reddit has announced an update to its privacy policy that will prevent its users from posting sexual photographs without their subjects' consent. It's about time.

Here's what the company said about the change, which will go into effect on March 10, in a Reddit thread about "taking steps to grow Reddit to 90,000 communities":

Last year, we missed a chance to be a leader in social media when it comes to protecting your privacy -- something we’ve cared deeply about since reddit’s inception. At our recent all hands company meeting, this was something that we all, as a company, decided we needed to address.

No matter who you are, if a photograph, video, or digital image of you in a state of nudity, sexual excitement, or engaged in any act of sexual conduct, is posted or linked to on reddit without your permission, it is prohibited on reddit. We also recognize that violent personalized images are a form of harassment that we do not tolerate and we will remove them when notified. The "missed chance" to which the company is referring was "the Fappening," an effort to post as many of the nude photos stolen from celebrities' phones as possible.

Reddit only removed the images from its service after celebrities started to send it warnings about violating their copyright. Barring that, the company simply allowed its users to demonstrate their flagrant hypocrisy about a person's right to privacy.

The company raised $50 million not long after the scandal. Investors seemed more than willing to trade their souls, and their ideals, to participate in the funding round.

Now it seems the company is finally doing the right thing. It only took about six months and the hiring of a female chief executive, but it's happening at least.