Feb 25, 2015 · 0 minutes

No privately-held tech company made more headlines in 2014 than Uber. For every breathless post about the transportation giant's $41 billion valuation and its potential to create hundreds of thousands of jobs, there were also disturbing reports of its irresponsible use of location tracking, sexist corporate culture, and ambitions to smear critical journalists like our very own Sarah Lacy.

With all that criticism, is there room for a kinder, gentler competitor in the software-driven transportation space, despite Uber's enormous headstart?

Lyft cofounder John Zimmer thinks so. He came on the PandoMonthly stage in San Francisco to discuss the value of his company's "nice guy" brand identity, how self-driving cars could change the landscape of the so-called ridesharing market, and the reality that Lyft has its own share of critics.

Watch the full video below, and keep an eye out for upcoming PandoMonthly events in San Francisco, Los Angeles, and New York.

[illustration by Brad Jonas]