Mar 10, 2015 · 2 minutes

Uber customers might have been surprised this morning to receive an email from the company bragging about its new partnership with UN Women, "the United Nations organization dedicated to gender equality and the empowerment of women" to “create 1,000,000 jobs for women globally on the Uber platform by 2020”

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“Join the conversation,” the email urges riders, “and help ensure the UN Women’s mission of economic empowerment is heard.”

The email came just two days after Uber launched a separate campaign called #WomenMoveUs...

In honor of International Women's Day, we're sharing the stories of women in our community who inspire, lead and help make this city an amazing place to live. Whether the women is your mom, sister, wife, partner, neighbor or friend, we want to hear why they inspire you.
Could this Uber which now wants to ensure empowered women are heard really be the same Uber that this past November pledged $1m to silence a female journalist (Pando's Sarah Lacy) who had dared to publish unfavorable coverage about the company? Could this Uber which now wants to celebrate moms, sisters and wives be the same Uber whose CEO refers to the service as “boober” because of all the girls it allows him to snare? Could this be the same Uber which has repeatedly been criticized for failing to protect female riders with adequate background checks on drivers. And could this possible be the same Uber which has been accused of trying to discredit or smear women who accuse its drivers of rape and other sexual assaults?

Indeed it could.

But the partnership with UN Women and the #WomenMoveUs campaigns are only two examples of the company’s full-on charm offensive to win back the trust of women following months of scandal and customer outrage.

Other initiatives to be announced soon include…

- The launch of a $1,000,000 fund to help young female journalists choose a different career, like nursing or salt mining

- A pledge to create 10,000 new stripper jobs at Uber management retreats by 2018

- The end of “Casual Misogyny Fridays” and “Turn a Blind Eye to Sexual Assault by Drivers Monday-Sundays”

- A personal commitment by Travis Kalanick to hire more working MILFs

Initiatives not to be announced soon include...

- Firing a single executive over any of the company’s scandals involving women, ever

In case you were wondering, Uber’s “win back women” (“bring back broads”? “make chicks click”?) campaign is being headed by former Obama spin doctor David Plouffe who was hired late last year as Uber’s “campaign manager.”

Prior to joining Uber, Plouffe was attacked by human rights groups for taking a hundred thousand dollars in speaking fees from a telecoms company accused of helping the Iranian government track dissidents. Or, as Uber’s headhunters described him: A perfect fit.