Hide the children, here come CB Insights's spandex-clad superhero Micro-VCs
At some point today, CB Insights published a nice little breakdown of the most interesting micro VCs that it's been tracking over the past couple of years. Its "13 Micro VCs We’re Watching" is chock full of info on funds like Frontline Ventures, Lerer Hippeau Ventures, and Collaborative Fund. And the Q&A segments with venture capitalists representing each firm gives some quality insight into what life is like at a small fund.
That is, if you can get past the illustrations of the VCs it mentions reimagined as superheroes. No, really. Someone at CB Insights thought it would be a great idea to turn a bunch of old guys who spend the day pouring over the minutiae of terms sheets into cartoons, many of which are posed awkwardly with flexing biceps, capes, codpieces, and all.
While it is cool that Josh Nussbaum believes that the three emerging macro trends informing Metamorphic Ventures' investment philosophy are the maturation of mobile, the rise of millennials, and the emergence of new platforms, I couldn't comprehend what that actually means because the illustration of Nussbaum with his eyebrows cocked menacingly, in a costume that can best be described as an update on the old Saturday Night Live "Ace and Gary" bit, kept distracting me.
Listen, I think Rob Go is a fantastic guy and has built something special at NextView with Dave Beisel and Lee Hower; however, I don't think I'll ever be able to look at him the same way ever again after having the image of him appearing to fly off to someone's rescue seared in my mind forever.
Takeaway: It would be really great if some young founders benefited from the information in the piece, realizing their company belief system might match perfectly with a firm like Vayner/RSE. However, the only thing that they'll come away knowing is that if they need someone to kick some ass, Super Gary Vaynerchuk might be there faster than the cork popping out of a bottle of 2011 Schramsberg.