New report says Facebook still cool with the teens
Despite all the doom and gloom about Facebook's chances of surviving in a world dominated by WhatsApp and Snapchat and other, newer services, teens are reportedly still using it more often than they're interacting with other social networks.
Pew reports that Facebook is the "most popular and frequently used social media platform among teens," with roughly 71 percent of American teenagers using the service. Some 50 percent of teens use Instagram, while 40 percent use Snapchat.
And it's not just that more teens use Facebook: the service is also the one most likely to be used by people who only visit one social network, and even among those who have accounts with multiple sites, Facebook is the one they're likely to use the most.
Pew's findings mesh with what the much-talked-about piece describing a "teenager's view of social media" said about teens' relationship with Facebook earlier this year:
Facebook is often the jumping-off point for many people to try to find you online, simply because everyone around us has it. If I met you one time at some party, I’m not going to try to check Twitter or Instagram to find out who you are. Instead, many opt for the ease of Facebook and the powerful search functionality that gives you results of people who you actually have a chance of knowing (unlike Instagram, whose search functionality, although it improved slightly in the last update, leaves much to be desired).It's worth remembering that Facebook owns Instagram, which offers the most competition for teens' hearts. The company hasn't been able to copy Snapchat and other social services, but it was able to purchase the one that posed a real threat.
And the company also bought WhatsApp, the frontrunner in the messaging race, and has turned Messenger into its own platform. Facebook doesn't have a teen problem; it has a problem with people conflating its lack of novelty with a legitimate threat.