Apr 16, 2015 · 1 minute

Today, Slack, a one year old workforce communication platform, announced it has raised $160 million in new funding, valuing the company at $2.8 billion.

There have been many reactions to the news on Twitter -- that is from those not commenting on the latest Star Wars:The Force Awakens trailer. The Tweets, of course, ranged from "BUBBLE!!!” to a mix of congratulations and thanks to the company for building such a useful product.

One of the more insightful set of responses to the Slack news came from former Facebook exec and the founder of The Social+Capital Partnership Chamath Palihapitiya. In an nice little Tweet storm earlier, Palihapitiya gives his take, making the point that Slack is not a Google, Twitter, or Facebook, and that it could be a threat to a much different type of technology company:

https://twitter.com/chamath/status/588754044585320448

https://twitter.com/chamath/status/588754607733510144

https://twitter.com/chamath/status/588755058721820672

https://twitter.com/chamath/status/588755528811040768

Palihapitiya's point: Slack is coming for the group of company's that have had a bit of a software monopoly in the enterprise space, companies like Microsoft, IBM, and others who have been able to sell products to enterprises both large and small.

What separates Slack from other business messaging and in-house email applications? Maybe it is that, at the moment, Slack doesn't feel like work. The UX, add-ons, and ability to easily add emojis and GIFs into any discussion, make Slack the most consumer, social media like business application ever devised.

It will be interesting to see how Slack using this stockpile of money to expand and update its application, which in reality is basically AOL's old chat room leveraged for the workplace. It will also be interesting to see how rivals like Microsoft respond.