Jun 2, 2015 · 1 minute

Foursquare users will now be able to summon Uber drivers right from the app.

The company has announced that it tapped the technologies belonging to a startup called Button to build Uber's service right into its discovery platform. Consumers can now tap a button in Foursquare's app to hail a car after discovering a restaurant, instead of having to switch to Uber's app and re-open Foursquare to find the place's name.

The hope, presumably, is that making it easier to visit a place recommended by Foursquare will give people a reason to continue using the discovery service. It could also help Foursquare show business owners -- the people who actually pay for its service -- that it can still convince people to visit their establishments.

And what's in it for Uber? Foursquare's app will now prompt consumers to download Uber's software, which could increase the rate at which its cars are booked. (Sorry, I mean its independent contractors' cars, of course.) Plus, Uber gets to show that more and more businesses are building its API into their services.

Here's how Fortune explained the Uber API's effect on various businesses:

What’s more, in August 2014, Uber launched a publicly-accessible API that would become the foundation for their digital ecosystem, allowing companies like OpenTable, Google and United Airlines to embed Uber into their apps.It’s a mutually beneficial arrangement: Uber reaches more customers and establishes new revenue streams, while app providers like United Airlines, Open Table, Google Maps and others can offer a transportation service to their customers and profit from it at the same time.
Companies want people to use their services, and making it easy to order a car seems like a simple way to improve the chances of that happening. Meanwhile, Uber gets stitched into the fabric of many different apps, making it as common a sight on a smartphone display as traditional taxis are on busy street corners.

Besides, it's fitting that Foursquare would build Uber into its application: Uber tapped Foursquare's maps to improve its own app all the way back in 2012.

[illustration by Brad Jonas]