Uber is hiring journalists! (And hopefully this time they won't be digging through trash)
Six months ago Buzzfeed reported that Uber exec Emil Michael had threatened to hire journalists to dig into the personal lives of its critics...
Over dinner, he outlined the notion of spending “a million dollars” to hire four top opposition researchers and four journalists. That team could, he said, help Uber fight back against the press — they’d look into “your personal lives, your families,” and give the media a taste of its own medicine...
At the Waverly Inn dinner, it was suggested that a plan like the one Michael floated could become a problem for Uber.
Michael responded: “Nobody would know it was us.” The news caused some journalistic jokers to point out that -- hey -- at least someone is still hiring journalists!
Indeed. Or at least they were until Buzzfeed's scoop ruined it for everyone.
But don't worry, out-of-work journalists! Today Uber has posted something almost as good: A job advertisement for an "Editorial Director" to "[f]ocus on storytelling that brings the stories of riders, drivers, cities and Uber to life in inspiring, compelling and persuasive ways."
We’re proud of the service we provide to consumers, the opportunity that affords drivers, the impact on cities and the exciting and revolutionary way we go about doing it all. That’s a story we love telling – and we’re looking for an experienced, creative, and dynamic content strategist to join our team and lead the development of owned content to tell the Uber story.The ideal candidate will have:
- Hustle: Someone who moves quickly and with precision.
- Detail: Project manager who is not intimidated by big projects on a large scale.
- Competitive candidates will have a minimum of 8-10 years of advertising, editorial or content strategy experience.