Aug 27, 2015 ยท 0 minutes

It's a pretty hard and fast rule that when you're naming a new company you should do a quick Google search to make sure the brand name you have in mind doesn't already mean anything... unfortunate. 

Yesterday, Sarah Lacy wrote here on Pando about a new trend of "pre-seed" VCs who aim to fill the gap left behind as traditional seed investors have started investing later and later in the process. As Sarah pointed out, "pre-seed" is a curious phrase, reminiscent of George Carlin's rant about "pre boarding" and "pre heating."

But that's not all. After Sarah's piece was published, Atlassian's Mike Cannon-Brookes wrote to point out that Pre-Seed is "a pretty funny naming trend for those of us who've had kids..."

"Pre-Seed Fertility-Friendly Personal Lubricant was designed to mimic fertile cervical mucus in its pH, ion concentration and consistency. Pre-Seed is glycerin-free to allow sperm to swim freely and formulated with antioxidants to help support sperm on their journey to fertilize the egg."

Good luck with that, pre-seed VCs.