Jan 13, 2016 ยท 1 minute

I never, ever open PR pitches that arrive in my email. Sometimes, though, I accidentally read the subject line before hitting delete.

Take, for example, the pitch that just landed in my inbox:

“Story idea: IceCream vs Facebook Moments”

Again, without opening the email, I have to admit. That is a good idea for a story. A list of all the ways that ice cream is different from Facebook Moments.

Ready? Let’s go!


Ice cream: 99 cents -- $5.

Facebook Moments: I don’t know what Facebook Moments is, but probably free. I assume there are ads.



Ice cream: Online and offline.

Facebook Moments: Online only.


Ice cream: Thousands.

Facebook Moments: I assume one.


Ice cream is:

“Ice cream (derived from earlier iced cream or cream ice[1]) is a frozen food, typically eaten as a snack or dessert, usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. “ (Wikipedia)

Facebook Moments is:

“Could Facebook’s experimental group, Facebook Creative Labs, finally have a hit on its hand with its private, photo-sharing app Facebook Moments? The early data looks promising.“ (TechCrunch)




Ice cream: Milk, fruits, other ingredients and flavours.

Facebook Moments: Code, images, photos apparently.


Winner: Ice cream!

UPDATE: Sarah has just pointed out that "IceCream" is apparently an app of some kind. That’s good to know.

Here's an ice cream toy that appears to have stolen our slogan....

And here's an ice cream brand that definitely has...