Feb 4, 2016 · 1 minute

“Do you know who I am?” — Nilay Patel, The Verge

Tech site The Verge was founded in 2011 by Vox Media. You’ve likely heard of it.

Tech site VergeHQ.com was also founded in 2011, by someone else. There’s close to zero chance you’ve heard of it.

That might all be about to change, however, if the owners of VergeHQ get their way. According to a lawsuit filed last week in Indiana, VergeHQ owns the trademark on the brand “Verge” and is demanding that Vox hand over the domain name theverge.com and immediately cease trading under the Verge name. Furthermore, the lawsuit (embedded below) demands an unspecified amount of damages for Vox’s “criminal” use of the Verge trademark.

There are, of course, a few quesitons raised by VergeHQ’s lawsuit, apart from the obvious: What the fuck is a VergeHQ.com?

For example, why has it taken VergeHQ half a decade to file suit against Vox Media? That is to say, why didn’t they file their lawsuit immediately when The Verge was a tiny fledgling site that could easily be renamed, rather than waiting five years until it forms a core and very valuable part of a billion dollar media empire?

One to ponder.

While you’re doing that, take a look at the lawsuit below. And then, if you still have some time, why not take a look at some of the excellent articles published on VergeHQ.com? For example, this one on what to do when an IP troll comes calling…

Don’t Feed The Patent Trolls: An Entrepreneur’s Guide to IP Law
Tim Hickle | August 28, 2013

If you haven’t already, you’re bound to experience this eventually. You’ve built a business, started generating revenue, and along comes a lawsuit claiming that you stole a word, design, product, or even a rectangle in some more bizarre cases.

What are you to do? 

In the Verge’s case, maybe they could just send their famously super-tough editor Nilay “Don’t fuck with me!” Patel to scare them away.

They won't like him when he's angry. (Or probably at any other time.) 

The Verge