Uber's head of design and brand announces he's leaving the company, hours after widely-mocked unveiling of new brand
Uber’s head of “design and brand” has announced his departure from the company, immediately after the launch of Uber’s widely-mocked new logo and branding.
In a Medium post, published just 24 hours after Uber’s branding unveil, Andrew Crow explained that he is “using our recent successes as a chance to take time off to rest, reflect, and recharge. “
We created a public face to Uber Design and invited hundreds of people into our house building great community. We created a beautiful new brand for the company that will lead us forward for years to come. And, most importantly, we shipped amazing products — products that delighted our customers and moved the world to a new place.
By all accounts, Crow was a popular member of the Uber team, and is highly respected by the wider design community. He has previously worked as Global Director of Brand & Design at GE and Experience Designer at Adaptive Path.
Crow’s name was conspicuously absent from the gushing Wired article used by Uber to announce their redesign. He is also absent from the group photograph of the team that worked on the rebrand. In that article, CEO Travis Kalanick is credited for his “[refusal] to entrust the rebranding to anyone else.”
Most CEOs hire experts—branding agencies that specialize in translating corporate values into fonts and colors—or tap an in-house team. Not Kalanick. For the past three years, he’s worked alongside Uber design director Shalin Amin and a dozen or so others, hammering out ideas from a stuffy space they call the War Room...
Kalanick’s involvement makes more sense when you understand the rebranding was personal. “There’s an evolution here, for the founder as well as for the company,” he says, “because really, they’re very connected.”
Enjoy your time off, Andrew. But try not to have too much fun...
finds himself cleaning the cat litter box at 4pm on a Tuesday and starts to think this whole "spending more time with family" is overrated.— Andrew Crow (@AndrewCrow) February 5, 2016