Jul 6, 2016 ยท 1 minute

Regular readers of Pando will know that I'm always right. Even if sometimes I don't want to be.

Such is the case with yesterday's news that Blackberry is discontinuing the Classic, its last handset to have the traditional Blackberry keyboard. In a blog post on the company's website, COO Ralph Pini tried to put a brave face on things:

Sometimes it can be very tough to let go. For BlackBerry, and more importantly for our customers, the hardest part in letting go is accepting that change makes way for new and better experiences...

But, the Classic has long surpassed the average lifespan for a smartphone in today’s market. We are ready for this change so we can give our customers something better – entrenched in our legacy in security and pedigree in making the most productive smartphones.

The post is sad enough but what's missing from it is even sadder: Any mention of the Blackberry PRIV, the company's last remaining keyboard-y device (albeit with the keyboard hidden away behind a touch screen). As I wrote a few months back, the PRIV is clearly designed to wean addicts like me off the Blackberry keyboard.

The PRIV is the perfect Blackberry. It also marks the death of the brand. RIM is longer an OS developer, or even really a handset designer, they’re a keyboard manufacturer. A damn good keyboard, but a keyboard nonetheless.

And the worst of it: Having the choice of a great keyboard and a neat-oh touchscreen, I've found myself using the keyboard less. It’s great for long emails and drafting articles like this one. But for everything else, the touchscreen is just fine. By slapping their keyboard on a beautiful Android phone, Blackberry is slowly weening me, and probably countless other Blackberry-or-bust fans, off our addiction.

Their next step, I suggested, was to kill the thing altogether. And so it has come to pass. There's no way the absence of the PRIV from Pini's post was accidental. Blackberry is getting out of the keyboard business, and very possibly is getting ready to go out of the business business.

Still, I'll always have my Punkt