They may be total opposites, but Soul Cycle and Peloton need to merge

They may be total opposites, but Soul Cycle and Peloton need to merge

Sadly, the entrenched business of Soul Cycle and brewing unicorn valuation of Peloton will likely thwart a deal.
Mar 28 · 9 minutes
Apple's “Special Event” was underwhelming, but that's a good thing

Apple's “Special Event” was underwhelming, but that's a good thing

Apple has learned not only to live with the disposability of digital architecture, but to profit from it.
Sep 10 · 5 minutes
Tap it back: What the financial press doesn't get about SoulCycle's IPO

Tap it back: What the financial press doesn't get about SoulCycle's IPO

Pundits are describing SoulCycle as a “fitness chain” but that utterly misses the point of why people pay $30 for 45 minutes in a dark room.
Jul 31 · 5 minutes