Pando

Kirk Cheyfitz

Kirk Cheyfitz is a marketer, consultant, journalist, speaker and co-founder of Story Worldwide, the original post-advertising agency.

The dishonesty of that Cadillac Ad

The dishonesty of that Cadillac Ad

Lovers. Fighters. Leaders. Shut up, Cadillac.

The feds, native ads, and truly deceptive practices

The feds, native ads, and truly deceptive practices

America can kiss its ass and consumer economy goodbye: The view from dystopia

America can kiss its ass and consumer economy goodbye: The view from dystopia

Getting the news into "brand newsrooms"

"Showrooming" and the blurring line between physical and digital retail

"Showrooming" and the blurring line between physical and digital retail

The best online ads of 2012 weren’t ads

The best online ads of 2012 weren’t ads

Native advertising will fail if it means "Let’s lie to the natives"

Native advertising will fail if it means "Let’s lie to the natives"

Resistance is futile. Yet, they resist: How Madison Ave. wastes clients’ money by denying reality

Resistance is futile. Yet, they resist: How Madison Ave. wastes clients’ money by denying reality